Marketing Executive

1 week ago

Pune Maharashtra, India Global Product Compliance Full time

**Role Title**
-:

- Marketing Executive

**Reports to Role (Title)**
-:

- General Manager Auxilife India

**Location**
-:

- Pune

**Scope**
-:
Masters degree in marketing, business administration, or a related field, with a background in biological sciences preferred
**Location**: Pune, Maharashtra, India

**Job Type**: Full-Time

**Reports to Role (Title)**: General Manager, Auxilife, India

**Role purpose**: The primary responsibility of this role is to generate and nurture high-quality leads, leveraging multi-channel strategies to drive growth and boost conversions.
- Identify new opportunities to generate leads through targeted content, SEO, and paid advertisements.
- Segment and build prospect lists based on industry, geography, and demographics.
- Utilize CRM tools to track leads and ensure timely follow-ups.
- Share qualified leads and insights with the business department to enhance conversion rates. - Collaborate with the marketing team to plan and execute promotional activities.
- Work closely with the business and marketing teams to optimize lead generation strategies and ensure smooth communication.
- Regularly analyze the performance of lead generation campaigns and adjust strategies as needed to improve results.
- Manage the budget for lead generation activities, ensuring cost-effective use of resources. - Conduct market research to stay updated on industry trends and competitor activities.
- Gather and analyze customer feedback to refine lead generation strategies and improve customer engagement.
- Work effectively as a team member.

**Requirements**:

- Masters degree in marketing, business administration, or a related field, with a background in biological sciences preferred.1 to 3 years of experience in marketing, though freshers with a keen interest in marketing and a positive attitude are welcome.
- Intuitive and insightful, particularly regarding human behaviour.
- Ability to generate revenue by identifying pain points and suggesting suitable services. - Excellent networking skills, written and verbal communication, resourcefulness, and outstanding research skills.
- Self-starter with an independent, problem-solving approach.
- Ability to read, comprehend, and analyze business contracts, including B2B and B2C agreements with governmental and non-governmental stakeholders.
- Proficiency in creating high-quality content for sales and business development.
- Strong customer service skills. - Detail-oriented and an active listener.
- Ability to work under pressure in a relaxed, non-hierarchical start-up environment.
- General IT skills, with previous experience in marketing and sales software being highly advantageous. A zeal for quick learning, implementation, and excellence is essential

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