Google Ads Expert D2c

12 hours ago

Hebbal Bengaluru Karnataka, India Alphacentric Healthcare Pvt Ltd Full time

Performance Marketing Specialist (Google Ads Expert)

**Job Description**:
Key Responsibilities:

- Execute, optimize and manage end-to-end Google AdWords campaigns for lead generation including keyword selection, ad copy creation, budget allocation, and bid management, to maximise conversions and achieve predetermined KPIs.
- Conduct comprehensive market research, including keyword analysis and audience research, to identify target audience segments and optimise advertising strategies accordingly.
- Implement effective tracking mechanisms, such as conversion tracking and ROI using analytics tools, to measure campaign performance and gather insightful data for continuous improvement.
- Monitor campaign performance metrics, analyse data, generate reports, and provide insights on campaign effectiveness.
- Create compelling ad copies and A/B test various ad creatives to enhance click-through and conversion rates.
- Collaborate with the content and design teams to develop landing pages and assets aligned with campaign strategies.
- Utilise advanced features of Google Ads and AdWords, including re-marketing, audience segmentation, and bid strategies, to enhance campaign effectiveness.
- Stay updated with industry trends, best practices, and algorithm changes to adapt strategies accordingly.
- Generate comprehensive reports and present actionable insights to the marketing team and stakeholders.

**Requirements**:

- Bachelor's degree in Marketing, Business, or related field.
- Proven experience in managing Google Ads and AdWords campaigns with a track record of successful performance marketing.
- Strong analytical skills with the ability to interpret data, analyse results, and optimise campaigns for maximum ROI.
- Proficiency in Google Analytics, Google Tag Manager, and other relevant analytics tools.
- In-depth knowledge of digital ads and their impact on campaign performance.
- Excellent communication skills with the ability to work collaboratively in a cross-functional team environment.
- Certifications in Google Ads, AdWords & D2C experience are a plus.

Pay: ₹349,316.29 - ₹800,000.00 per year

**Benefits**:

- Paid sick time
- Provident Fund

Schedule:

- Day shift

Work Location: In person

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