Digital Marketing Executive

1 week ago

Remote, India Catalyze Center for Learning Full time

**JOB DESCRIPTION**:

- Must have an analytical bent of mind with an attitude to learn and grow.
- Analyse data to assess campaign effectiveness and continuously optimize performance based on insights.
- Website Traffic Monitoring and Keyword Research.
- Working Knowledge in Google Analytics.
- Drive ON page and OFF page SEO Strategies including Link Building, technical SEO issues resolution & key word research to identify new opportunities.
- Technical SEO like Schema building and XML.
- WordPress Knowledge and SEO tools linked with WordPress (Rankmath, MS clarity)
- Plan, budget and execute PPC campaigns with a particular focus on Google ads (Search ad, display ad, performance max ad, discovery ad and Youtube ad.
- Social Media Paid campaigns.
- Manage social media accounts on facebook, instagram & Linkedin
- Off Page SEO link building activities
- Researching new strategies and implementation
- Reporting
- Building an online community and nurturing
- Content Marketing
- Blogs
- Write effective content with education relevance topics to publish as blogs.
- Knowledge of paid tools like SEM Rush/MOZ
- Design skills and writing skills added advantage
- Develop, plan & Execute comprehensive social media marketing strategies with a focus on B2C environment (Particularly in educational sector)
- Social Media Content Calendar
- Trending Topics for Social Media and Blogs
- Atleast 3 years’ experience in off page activities, posting social media and traffic monitoring

Digital Marketing Executive

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