Content Executive

1 week ago

Mumbai Maharashtra, India Unilever Full time

**Job Title: Content Executive**

**Function: Customer Development**

**Location: Mumbai HO**

**Responsibilities**:
1. Raising the Ceiling on Content
- Working with HUL brand teams to devise and develop their e-Commerce content strategies
- Give inputs to finetune intent based content that drives bottom of the funnel tasks while ensuring on-time delivery of the same
- Identify on various platforms and properties the elements that enable conversion and clicks on content. Hence, pre-test, post-test existing content across categories.
- Improve platform discoverability by ensuring necessary content interventions across product listings
- Evaluate the feasibility and scope for new content formats & digital platform innovations across key customer portals and liaison with the category to develop and deploy the same
- Building capabilities that enable superior content delivery: Lead the Digitization of the Product Listings - right from content creation to deployment using Unilever Designed automated systems.

2. Build Best in Class Creatives
- Work with the creative agency to build customer specific lower funnel display ads across eCommerce platforms ensuring monthly OTIF delivery
- Study and identify new creative and display formats and experiment them with different platforms
- Lead the governance on the internal intelligence platforms to continuously improve creative quality and build a robust eCom creative playbook.

**Requirements**:

- Prior Experience in a creative/ content strategist profile
- Proficiency in MS excel, MS PowerPoint
- Strong sense of design and aesthetics
- Collaboration and strong stakeholder management skills are a must

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