Sales Admin

5 days ago

Navi Mumbai Maharashtra, India Hoya Vision Care Full time

The Sales Admin (SFE) will drive sales productivity and effectiveness by leveraging Salesforce CRM for pipeline management, analytics, process standardization, and capability building. The role ensures end-to-end SFDC adoption, real-time performance insights, incentive governance, and cross-functional alignment, enabling data-driven decisions and consistent sales execution.

**1. Salesforce (SFDC) Strategy & Ownership**:

- Lead the end-to-end adoption and governance of SFDC across the sales organization
- Customize and configure SFDC to suit business needs (lead flow, dashboards, sales KPIs, territory alignment)
- Ensure data hygiene, field compliance, and real-time visibility into pipeline and performance

**2. Sales Planning & Execution**
- Support commercial team in setting targets, territory alignment, and segmentation using SFDC insights
- Implement structured pre-call planning, call reporting, and follow-up workflows within Salesforce
- Track performance against KPIs like coverage, conversion, call quality, and productivity

**3. Performance Analytics & Dashboards**
- Develop and maintain real-time dashboards in SFDC to monitor sales performance at national, regional, and individual levels
- Generate actionable insights to support business reviews and corrective actions
- Create automated reporting structures to replace manual reviews

**4. Process Standardization & CRM Discipline**
- Drive uniformity in sales process and customer engagement protocols via SFDC
- Ensure SFDC usage is embedded into daily sales routines - visit planning, opportunity logging, follow-ups, etc.
- Conduct audits and ensure SFDC compliance across field force

**5. Sales Capability & Training**
- Identify skill gaps through SFDC activity trends and productivity data
- Design training modules for SFDC usage, data entry discipline, and performance interpretation
- Partner with L&D and IT for SFDC enablement programs

**6. Incentive Design & Payouts**
- Contribute to the design of fair, data-driven incentive plans using Salesforce KPIs
- Monitor incentive eligibility and automate tracking via SFDC metrics
- Enable transparency in target achievement and payout linkage

**7. Cross-functional Collaboration**
- Act as a liaison between Sales, Marketing, IT, and Commercial teams to ensure SFDC supports all business objectives
- Lead enhancement discussions with Salesforce developers or external consultants
- Align SFE initiatives with organizational strategy and field realities

**MBA in Sales, Marketing, Business Analytics, or Operations from a reputed institute**

**Salesforce certifications (Admin, Sales Cloud Consultant) are highly preferred.**

**Must-have skills and experience.**

1. Deep functional expertise in Salesforce (Sales Cloud).
2. Strong understanding of sales operations, territory management, and field force dynamics.
3. Analytical and data-driven decision-making.
4. 10+ years of progressive experience in Sales Operations, Sales Admin(SFE), Sales Enablement, or similar roles.
5. Experience in leading change management initiatives and driving user adoption of new tools and processes.
6. Effective communicator with ability to influence senior and field stakeholders.
7. Proficient in Excel, PowerPoint, and SFDC reporting tools (Reports, Dashboards, etc.).
8. Working knowledge of Power BI/Tableau is an advantage.

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