Digital Marketing Expert

11 hours ago


Coimbatore, India Straightline Technologies Full time

Due to the changeable and fast-paced nature of the digital marketing sector the role is challenging but rewarding.

**Skills**:
You'll need to have:

- Strong verbal communication skills for articulating ideas to colleagues and clients
- Excellent written communication skills for producing high quality content
- Attention to detail and accuracy
- The ability to work independently and flexibly
- The capacity to prioritise and work across multiple projects
- Creative skills for contributing new and innovative ideas
- Knowledge of existing and emerging social media platforms

**Responsibilities**:
As a digital marketer, you'll need to:

- Create and upload copy and images for the organisation's website
- Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
- Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
- Design website banners and assist with web visuals
- Communicate with clients, affiliate networks and affiliate partners
- Conduct keyword research and web statistics reporting
- Contribute to social media engagement and brand awareness campaigns
- Use web analytics software to monitor the performance of client websites and make recommendations for improvement
- Contribute to company and industry blogs and manage e-communications
- Assist with paid media, including liaising with digital advertising agencies
- Develop and integrate content marketing strategies
- Keep up to date with current digital trends
- Manage the contact database and assist with lead generation activities
- Negotiate with media suppliers to achieve the best price for clients.

Working hours are typically 37 to 40 hours per week, although hours will increase during large-scale marketing campaigns and project work. Part-time work is available. Short-term contracts are also available



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