Digital Marketing Executive

2 weeks ago

Pimpri Pune Maharashtra, India Rapid Job Sountions Full time

**Job Title**: Marketing Executive
**Location**: Pune

**Qualifications**: Master’s degree in Marketing, Business, or a related field.

**Experience**:1-3 years of experience in marketing, with a focus on lead generation, SEO, and CRM management.

**Job Summary**:
**Key Responsibilities**:

- **SEO Management**: Optimize the company website for search engines to improve organic traffic and search rankings using keyword research and on-page SEO tactics.
- **Exhibitions & Events**: Plan, organize, and manage participation in exhibitions, trade shows, and other promotional events to drive brand visibility and lead generation.
- **CRM Management**: Maintain and update the CRM system to track customer interactions, manage the sales pipeline, and ensure the accuracy of customer data.
- **Campaign Development**: Design and execute multi-channel marketing campaigns, ensuring consistency in messaging and branding.
- **Performance Analysis**: Monitor and report on the effectiveness of marketing campaigns, using metrics such as conversion rates, lead quality, and ROI.
- Collaborate with internal teams (design, sales, etc.) to develop marketing materials and campaigns.
- Stay updated on industry trends, competitor activities, and new marketing opportunities.

**Qualifications**:

- Master’s degree in Marketing, Business, or a related field.
- 1-3 years of experience in marketing, with a focus on lead generation, SEO, and CRM management.
- Proficiency in SEO tools (e.g., Google Analytics, SEMrush) and CRM platforms (e.g., HubSpot, Salesforce).
- Experience with event planning and managing exhibitions or trade shows.
- Strong analytical skills and ability to interpret data for marketing insights.
- Excellent communication, organization, and project management skills.

**Preferred Skills**:

- Experience in B2B & B2C marketing and customer engagement strategies.
- Familiarity with AI-based marketing tools is a plus.

**Education**:

- Bachelor's (required)

**Experience**:

- Lead generation: 3 years (required)
- B2B Marketing: 3 years (required)
- SEO tools (e.g., Google Analytics, SEMrush): 3 years (required)

**Language**:

- English (required)

Work Location: In person

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