CRM Executive

1 day ago

Bengaluru, India Wego Pte Ltd Full time

We are seeking someone to join our team. What we can guarantee you is a good understanding of the travel industry and cutting edge technologies out there, better knowledge of users and user experience, and in the process, a lot of fun.

**CRM Executive (Bangalore, India)**

**Responsibilities**:

- Work together with the CRM team Globally and manage CRM campaigns for Wego
- Should be able to conceptualize and plan campaigns based on Market requirements and seasonality.
- Develop and evolve advanced segmentation strategies that deliver truly personalized marketing programs and exceptional user experiences
- Leverage analytics, data and deep customer insights to identify and execute innovative programs that continually push CRM initiatives to the next level
- Conceptualize and guide the creative designing part of the campaign activities

**Required Skills**:

- Should have experience of a minimum of 1-3 years in Planning, Handling & executing CRM campaigns.
- Excellent database / CRM knowledge and expertise in reading and understanding data.
- 1-2 years of hands-on Engagement marketing experience.
- Knowledge & Experience on App Engagement and Re-engagement campaigns.
- Experience in mapping the purchase funnel.
- Strong communication skills as you would be working with various departments and across Wego's offices on a daily basis.
- Strong analytical skills.
- Attention to detail when you deal with projects that will directly impact users.
- Handson experience on tool like CleverTap, Webengage, MoEngage
- Should be able to think of users over anything else.
- Should be able to work independently.
- SQL knowledge & Business intelligence background is a plus.
- Curious and fast to learn new things
- Preferably from a Travel industry background.

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