Digital Marketing Strategist

2 weeks ago

Trichur, India MyIELTS Partner Pvt Ltd Full time

**Introduction**

Created by a team of enthusiasts for a population constantly seeking greener pastures, MyIELTS PARTNER, an AI-powered e-learning platform, aims at providing comprehensive module-wise training for IELTS aspirants all over the world. With a user engaging interface, state-of-the-art AI integrated assessments and evaluation, and access to top-notch training and revised study materials, the aspirant is to be entirely equipped and exam ready.

**ROLE DESCRIPTOR**

We are searching for a highly-creative digital marketing strategist to join our marketing team. Your central goal is to help grow our brand’s influence while also increasing brand loyalty and awareness.

**Key Responsibilities**

He/she will have to perform the following key activities:

- Developing and implementing a comprehensive digital marketing strategy in line with brand plans and business priorities.
- Setting up site analytics, dashboard building, campaign tagging, and campaign reporting
- Design, publish and maintain analytical reports to ensure key customers and marketing information are available to cross-functional partners i.e., Marketing and other business units
- Implement marketing processes and tools and ensure marketing projects
- timelines are met
- Driving performance marketing via SEO/SEM, PPC, Google Ad Words, App Store, Facebook Ads, and Display.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs),
- Regularly monitor all media outlets (website, Google, Facebook, Twitter, YouTube, other pages, sites, blogs, etc).

**Desired Skills and Experience**
- A minimum of 1-year experience in an Ed-Tech company is a must.
- Experience in Performance marketing, social media/ Viral Marketing, Start-up Experience, Employer Branding, and CRM/ Loyalty Marketing would be a strong advantage.
- Skilled in Google Analytics, Search Ad 360, and App store optimization
- Strong analytical skills and comfortable dealing with numerical data.
- Strong attention to detail and delivering work that is of a high standard.

**Salary**: ₹20,000.00 - ₹30,000.00 per month

Location: 2nd Floor, Talks by Le Shore, Thoppinmoola, Poothole, Thrissur, Kerala

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹20,000.00 - ₹30,000.00 per month

**Benefits**:

- Commuter assistance
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off

Schedule:

- Day shift

Ability to commute/relocate:

- Thrissur, Kerala: Reliably commute or willing to relocate with an employer-provided relocation package (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 1 year (required)
- Digital marketing: 1 year (required)

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