Digital Marketing Strategist

**Job Description - Digital Marketing Strategist**

**Maple Tech Space** is an IT consultancy firm **based in Canada** with **our Head Office in Ontario**, and offshore offices in Kerala. Maple Tech Space has strong expertise in IT consulting, Digital Marketing, App Development, and Web services. Maple Tech Space is a product-oriented company with three products running successfully in the Canadian market. Since its launch, it has seen rapid expansion with over 1000 clients in Canada.

**Responsibilities**:
1. **Digital Marketing Campaign Management**:Develop and execute comprehensive digital marketing campaigns across Google Search, Google Display Network, Facebook and More. Monitor and optimize campaigns to ensure maximum ROI, targeting the right audience segments.

2.**Strategy Development**: Work closely with the team to develop data-driven marketing strategies. Conduct market research and competitor analysis to identify opportunities and trends.

3.**Creativity and Communication**: Showcase a high level of creativity with experience in identifying target audiences. Devise digital campaigns that engage, inform, and motivate. Demonstrate exceptional written and verbal communication skills.

4.**A/B Testing**: Plan and implement A/B testing strategies to optimize ad creatives, messaging, and targeting. Analyze A/B test results and adjust campaigns accordingly for continuous improvement. Plan new landing page and creatives based on the results from A/B testing.

5.**Budget Management**: Manage digital advertising budgets effectively, ensuring cost-effectiveness and efficient allocation of resources. Identify cross-channel opportunities for remarketing campaigns. Plan marketing funnels to bring better ROI.

6.**Analytics and Reporting**:Utilize analytics tools to track, measure, and report on key performance indicators (KPIs). Provide regular reports and insights to stakeholders, highlighting campaign performance and areas for improvement.

**Requirements**:
1. 3 to 4-year experience in Digital Marketing along with Paid ad experience.

2.Proven experience in managing Google Search and Display Ads, as well as Facebook campaigns. Experience with Housing Ad Category is a plus.

3.Plan and execute App download campaigns.

4.Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool.

6.Experience working with popular keyword tools and experience in Social Media Marketing.

7.Excellent communication and collaboration skills.

**Perks and Benefits**

2. A fun, young and vibrant team to work with.

3. Exposure to international clients and world-class work culture.

**Type: Full-Time**

**Salary: Rs.30,000 to Rs.50,000/-**

**Shift Time: 1.00PM to 10.00PM (work from office only)**

**Shift Location: Koratty Infopark, Thrissur**

**Job Types**: Full-time, Permanent

**Job Types**: Full-time, Permanent

**Salary**: ₹30,000.00 - ₹50,000.00 per month

Application Question(s):

- What is your current CTC?
- Are you willing to work in an afternoon shift? (1:00PM to 10PM IST)
- Are you comfortable commuting to Infopark Koratty, Thrissur?
- How many years of paid ads experience do you have?
- Does your expected salary meets our salary budget mentioned in JD(Rs.30,000 to Rs.50,000)?

Work Location: In person

**Speak with the employer**

+91 8691961037