Social Media Marketing Intern

**Social Media Strategy and Planning**:

- Develop and execute a comprehensive social media strategy aligned with Katyals Couture's brand identity, target audience, and marketing objectives.
- Create monthly, quarterly, and yearly social media plans encompassing content themes, promotional campaigns, and engagement tactics across relevant platforms (e.g., Instagram, Facebook, Pinterest, Twitter).
- Conduct regular market research and competitor analysis to stay informed about industry trends, audience preferences, and emerging social media technologies.
- **Content Creation and Management**:

- Curate and create visually appealing, engaging content (including images, videos, stories, and captions) that showcases Katyals Couture's products, brand values, and lifestyle.
- Collaborate with the creative team to ensure brand consistency and quality in all social media content.
- Schedule and publish content across various social media channels, optimizing posting times and frequency to maximize reach and engagement.
- **Community Engagement and Customer Relations**:

- Foster a vibrant and loyal community of followers by actively engaging with audiences through comments, messages, and user-generated content.
- Respond promptly to customer inquiries, feedback, and complaints on social media platforms, demonstrating excellent customer service and problem-solving skills.
- Cultivate brand advocacy by identifying and nurturing relationships with influencers, brand ambassadors, and satisfied customers.
- **Performance Monitoring and Analytics**:

- Monitor key performance indicators (KPIs) such as follower growth, engagement rate, click-through rate, and conversion metrics.
- Utilize social media analytics tools (e.g., Facebook Insights, Instagram Insights, Google Analytics) to track the effectiveness of social media campaigns and optimize performance.
- Generate regular reports summarizing social media metrics, trends, and actionable insights for management review and strategic decision-making.
- **Paid Social Advertising**:

- Plan, execute, and optimize paid social media advertising campaigns (e.g., sponsored posts, carousel ads, retargeting campaigns) to drive brand awareness, website traffic, and conversions.
- Define target audience segments, set campaign objectives, and allocate budgets effectively to achieve desired outcomes within cost-efficient parameters.
- Monitor ad performance, conduct A/B testing, and adjust ad creatives, targeting parameters, and bidding strategies to improve campaign ROI.
- **Partnerships and Collaborations**:

- Identify and negotiate partnerships with relevant social media influencers, bloggers, and industry partners to amplify Katyals Couture's reach and credibility.
- Coordinate sponsored content collaborations, product placements, and influencer events to generate buzz and drive engagement.
- Evaluate partnership opportunities based on alignment with brand values, audience demographics, and potential for mutual benefit.
- **Innovation and Trend Forecasting**:

- Stay abreast of emerging social media trends, features, and best practices, experimenting with new content formats, engagement techniques, and platform functionalities.
- Innovate and adapt social media strategies to capitalize on current events, seasonal trends, and cultural moments relevant to Katyals Couture's target audience.
- Proactively explore opportunities for integrating emerging technologies (e.g., AR filters, shoppable posts) and social commerce features into the social media marketing mix.

**Salary**: ₹3,000.00 per month

**Benefits**:

- Flexible schedule
- Work from home

Schedule:

- Monday to Friday

**Experience**:

- total work: 1 year (preferred)

**Language**:

- english (required)

Work Location: Remote