Digital Marketer

**Key Responsibilities**:

- **Design and Execute Digital Marketing Strategies**:

- Develop and implement comprehensive digital marketing strategies that focus on customer acquisition and business growth.
- Use data-driven insights to optimize digital campaigns and drive brand recognition, sales growth, and lead generation.
- **Monitor and Analyze Digital Marketing Impact**:

- Track KPIs (Key Performance Indicators) and make adjustments as necessary to ensure campaigns are on track.
- **Develop Corrective Action Plans**:

- Identify areas of improvement in digital marketing campaigns and create actionable corrective plans to improve outcomes and achieve targeted results.
- **Plan and Organize Marketing Campaigns**:

- Oversee the planning, execution, and management of digital marketing campaigns across different channels.
- Coordinate marketing initiatives with other departments to ensure alignment with company goals and objectives.
- **Creative Problem-Solving**:

- Utilize creative thinking to develop innovative and effective solutions to marketing challenges.
- Stay up-to-date with the latest digital marketing trends to drive cutting-edge solutions for the business.
- **Conduct User Experience (UX) Analysis**:

- Analyze user experience across digital platforms and identify areas to enhance engagement and satisfaction.
- Make recommendations and implement changes that will improve the overall customer journey.
- **Monitor Key Performance Indicators (KPIs)**:

- Monitor, analyze, and report on the performance of marketing activities.
- Use KPIs to assess the effectiveness of strategies and campaigns and adjust as needed to improve performance.
- **Implement and Manage Marketing Automation**:

- Develop and manage marketing automation processes to streamline operations and increase campaign efficiency.
- Leverage automation tools to nurture leads and drive conversions.
- **Utilize Analytical Tools for Marketing Analysis**:

- Use analytical tools (Google Analytics, Google Ads, Facebook Insights, etc.) to measure and analyze marketing activity and performance.
- Provide actionable insights based on data analysis to optimize marketing efforts.
- **Contribute to Organization’s Brand and Revenue Growth**:

- Play a key role in increasing brand recognition, lead conversion rates, and driving revenue growth through innovative digital marketing efforts.
- Ensure marketing campaigns support business objectives and contribute to long-term growth.
- **Run Effective Marketing Campaigns**:

- Develop and execute marketing campaigns that are both effective and cost-efficient.
- Maximize return on investment (ROI) through careful budget management and strategic planning.
- **Manage Social Media Accounts and Campaigns**:

- Oversee the creation and execution of social media campaigns across multiple platforms (Facebook, Instagram, LinkedIn, etc.).
- Engage with followers and foster a positive brand presence online.
- **Implement Search Engine Optimization (SEO) Strategies**:

- Optimize the company’s website and content to improve organic search rankings and drive traffic.
- Keep track of SEO performance and adjust strategies to ensure ongoing growth.
- **Optimize Paid Advertising Campaigns**:

- Plan and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to ensure maximum impact and cost-efficiency.
- Analyze paid campaign performance and adjust strategies to improve results.
- **Develop and Manage Content Marketing Strategies**:

- Create and manage content marketing strategies to attract, educate, and engage target audiences.
- Oversee content creation and ensure consistency across digital platforms.
- **Monitor Website Performance and Optimization**:

- Regularly monitor the company website’s performance and conduct optimizations for improved user experience and performance.
- Collaborate with web developers to enhance website features and usability.

**Qualifications**:

- **Educational Requirements**:

- Bachelor’s degree in Business, Marketing, or a related field.
- MBA in Business or Marketing (preferred, but not required).
- **Certifications**:

- Facebook Blueprint Certification (preferred).
- Google Ads Certification (preferred).

**Must-Have Skills**:

- **Digital Marketing Strategy**: Proficiency in designing and executing digital marketing strategies that drive results.
- **User Experience (UX) Analysis**: Ability to analyze and improve user experience across digital touchpoints.
- **Revenue Generation & Growth**: Expertise in designing marketing strategies that lead to sales growth and increased revenue.
- **Marketing Campaigns**: Proven ability to plan, organize, and execute digital marketing campaigns.
- **SEO Strategies**: In-depth knowledge of search engine optimization techniques and strategies to improve search rankings.
- **Facebook Blueprint Certified**: Knowledge and experience with Facebook advertising tools and strategies.
- **Google Ads & Analytics**: Proficiency in using Go