Digital Marketing

2 days ago

Kolhapur, India Biyani Technologies,Kolhapur Full time

**Digital Marketing Executive**

**Company Description**

We Biyani Technologies are a well-established ISO Certified, 16-year-old software product development Company with more than 1800 customers across India and International. We have many government, semi-government, and private organizations, SMB as our esteemed customers. We keep on adding new software products like the latest technology Mobile App, etc to our offerings every year.

**Role Description**

This is a full-time on-site role for a Digital Marketing Executive. The Digital Marketing Executive will be responsible for developing and executing marketing strategies, managing social media accounts, creating web content, analysing web data, and communicating marketing information to stakeholders.

**Key Responsibilities**:

- Develop and implement digital marketing strategies.
- Create and curate engaging content for social media platforms; and schedule posts for different occasions
- Monitor social media analytics to track the success of different campaigns.
- Create and post compelling content for various digital channels, including blog posts, articles, videos, and graphics while ensuring no brand guideline is compromised.
- Optimize website content for search engines to improve visibility of content. Also conduct keyword research and implement on-page and off-page SEO strategies.
- Manage paid advertising campaigns on digital platforms through various techniques such as click-ads, Google ads, facebook ads.
- Conversion rate optimization(CRO)
- Stay updated on the latest Industry trends, technologies and innovations in digital marketing.

**Required Skillset**:

- Marketing and Communication skills
- Experience in Social Media Marketing
- Web Content Writing skills
- Web Analytics skills
- Excellent written and verbal communication skills
- Creative thinking & problem - solving
- Ability to work independently and in a team environment
- Knowledge of CorelDraw, Canva & Photoshop
- Experience in the education industry is a plus
- Proficiency in digital marketing tools and software such as Google Analytics, Hootsuite, and Mailchimp is a plus

**Qualification**:A degree/diploma in Digital Marketing, Communications, or a related field is preferred

**Job Types**: Full-time, Fresher, Walk-In

Pay: ₹10,000.00 - ₹20,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Internet reimbursement

Schedule:

- Day shift

Supplemental pay types:

- Joining bonus
- Overtime pay
- Performance bonus
- Quarterly bonus
- Yearly bonus

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