SEO Executive

4 days ago

Pitampura Delhi Delhi, India The Tasteland Full time

We are looking for an **SEO/SEM expert** to manage all search engine optimisation and marketing activities + Online promotions and Social Media Marketing.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximise ROI.

**SEO Executive Responsibilities**:

- Assisting with blog content
- Conducting on-site and off-site analysis of web SEO competition
- Using google analytics to conduct performance reports regularly
- Creating high-quality SEO content
- Leading keyword research and optimisation of content
- Keeping up-to-date with developments in SEM
- Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimisation
- Research and implement search engine optimisation recommendations
- Research and analyse competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Maintaining Social Media Presence + Keeping it upto date and promote.

**SEO Executive Requirements**:

- Proven SEO experience
- Website maintenance
- Social Media Marketing
- Extensive experience in SEO
- Working knowledge of Google Analytics
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM

**Salary**: ₹12,000.00 - ₹20,000.00 per month

Schedule:

- Morning shift

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