Marketing Executive

7 days ago

Bengaluru Karnataka, India Mind and Brain Hospital Full time

**Key Responsibilities**:

- **Marketing & Branding**:

- Plan, design, and execute marketing campaigns (online & offline) to create awareness about hospital services.
- Manage social media presence, digital marketing, and hospital website updates.
- Develop brochures, posters, newsletters, and other promotional materials.
- **Community & Corporate Outreach**:

- Organize mental health awareness programs, workshops, and CSR activities in schools, colleges, and corporate organizations.
- Establish referral networks with clinics, general physicians, psychologists, and other healthcare professionals.
- Conduct tie-ups with corporates, insurance companies, and wellness centers.
- **Patient Engagement & Relationship Building**:

- Coordinate health talks, patient support groups, and events to build community trust.
- Collect and analyze patient feedback to improve hospital reputation.
- Strengthen relationships with patients and their families through effective communication.
- **Business Development**:

- Identify new business opportunities, partnerships, and collaborations.
- Support hospital management in achieving OPD/IPD revenue targets.
- Monitor competitors’ activities and suggest innovative strategies.
- **Reporting & Analysis**:

- Maintain database of referral doctors, corporate clients, and community partners.
- Track marketing ROI and prepare monthly reports for management.
- Work closely with clinical and operations teams to align marketing with hospital goals.

**Required Skills & Qualifications**:

- Bachelor’s or Master’s degree in Marketing, Healthcare Management, or related field.
- 2-5 years of experience in healthcare/hospital marketing (mental health experience preferred).
- Strong communication, presentation, and networking skills.
- Knowledge of digital marketing tools and social media campaigns.
- Ability to work independently as well as in a team.
- Empathy and understanding of mental health sensitivity while promoting services.

**Work Conditions**:

- Full-time role with field visits to doctors, corporates, and institutions.
- Flexible to work on weekends for events/outreach programs when required.

Pay: ₹15,000.00 - ₹35,752.61 per month

**Benefits**:

- Provident Fund

**Language**:

- English (preferred)

Work Location: In person

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