Digital Marketing Executive

1 week ago

Kottayam, India DC BOOKS Full time

Responsible for maintaining brand’s online presence and sales by working on various marketing campaigns.

**Responsibilities**:
Analyzing campaign performance: This involves using tools like Google Analytics to track key performance metrics such as website traffic, conversion rates, and customer engagement. The aim is to identify trends and insights that can be used to optimize campaigns and improve results.

Creating content: This involves writing copy, creating graphics, and developing other types of content for use in digital marketing campaigns. The aim is to create engaging and persuasive content that resonates with the target audience.

Managing social media: This involves creating and publishing content on social media platforms like Facebook, Twitter, and Instagram, as well as monitoring and responding to customer comments and feedback.

Search engine optimization (SEO): This involves optimizing websites and content for search engines to improve their ranking in search results. The aim is to drive more organic traffic to the website.

Paid advertising: This involves creating and managing paid advertising campaigns on platforms like Google Ads and Facebook Ads. The aim is to increase visibility and generate leads or sales.

Collaborating with other teams: This involves working closely with other teams such as sales, product development, and customer service to ensure that marketing strategies are aligned with overall business goals.

Qualifications and skills required for a digital marketing job may include:

- Bachelor's degree in marketing, business, or related field.
- Strong written and verbal communication skills.
- Experience with digital marketing tools such as Google Analytics, Hootsuite, and Hubspot.
- Familiarity with SEO best practices.
- Ability to analyze data and draw insights.
- Strong project management skills.
- Experience with graphic design and content creation tools.
- Creative thinking and problem-solving skills.
- Strong attention to detail.
- Ability to work independently and as part of a team.
- Position is based in DC Books Head Office
- Kottayam

**Qualifications**:

- MCA/BE/BSC Multimedia
- Strong creative and analytical skills

Pay: ₹20,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Kottayam, Kerala: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

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