PPC- Google Ads Executive

2 weeks ago

Mohali, India Tech Soft Solutions Full time

Understanding client requirements & goals including analysis of website business
- Evaluating customer research, market conditions and competitor data analysis
- Proposal creation for client with budget forecast, developing initial online marketing plans and modify based on client requirements
- Keywords/Placements Research, Generation & Analysis
- Setting up PPC (paid search) accounts & campaigns including developing, organizing, monitoring and optimization of campaigns on Search & Display networks
- Responsible for planning & establishing budgetary control of PPC campaigns
- Experience in managing large budgeted campaigns
- Review/provide analysis on PPC landing pages to increase Ad copy relevancy
- Bid Management/Optimization - Manage CPC bids & hence maintain ad position and cost
- Experience in writing creative/relevant ads. Conduct split or A/B ad testing
- Measure performance of overall account; create reports to drive in-depth key analysis on performance of keywords, ad copies, landing pages & conversion rates etc.

**Skills & Qualifications**
- Good consulting, writing, presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Knowledge of paid promotion on social channels
- Positive attitude, detail and customer oriented with good multitasking and organizational ability
- Fluency in English
- Graduation in Communications, Marketing, Business, New Media or Public Relations is an advantage but not necessary

**Job Types**: Full-time, Permanent

**Salary**: ₹15,000.00 - ₹25,000.00 per month

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Performance bonus
- Yearly bonus

Ability to commute/relocate:

- Mohali, Punjab: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 1 year (preferred)

**Speak with the employer**
+91 9316323898

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