Marketing Coordinator

2 days ago

Coimbatore Aerodrome Coimbatore Tamil Nadu, India Pranav Soft Solutions Full time

Your main responsibility will be to lead the creation and execution of our marketing campaigns focused on promoting our portfolio of software solutions. This will require you to conduct meticulous research of the current software market and turn the market research data into actionable insights that will aid our overall strategy.
- Research market trends in [specify industry] and identify customer needs, pain points, and buying objections
- Identify the decision makers among our target audience and create a buyer persona that we will address with our marketing messages
- Develop effective marketing strategies focused on promoting our software solutions through content marketing, paid advertising, and social media marketing
- Plan, allocate, and control the budget for our future campaigns and product launches
- Define key marketing activities and goals to drive the acquisition of new customers and the retention of existing users
- Work closely with the product development, social media, and copywriting team members to establish clear product positioning and messaging guidelines
- Oversee the execution of day-to-day promotional activities and ensure the quality and uniformity of our marketing assets (copy, blog content, social media posts, product leaflets, etc.)
- Track and analyze relevant analytics and report on ROI across different marketing initiatives to senior leadership

**Job Type**: Freelance
Contract length: 6 months

Pay: ₹10,000.00 - ₹50,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Coimbatore Aerodrome, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (preferred)

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 3 years (preferred)

**Language**:

- Tamil, Hindi, English (preferred)

Work Location: In person

Expected Start Date: 05/02/2025

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