Digital Marketer

1 week ago

Hyderabad Telangana, India SmartDocs Full time

**Job Title: Digital Marketer - US Market (Hybrid, Night Shift)**:
**Location**: Hyderabad, India

**Shift**: US Hours (6:00 PM - 3:00 AM IST)

**Experience**: 3-7 years

**Mode**: Hybrid (Office + Work from Home)

**Job Overview**:
**Key Responsibilities**:

- Develop and implement GTM strategies tailored for US clients across various channels.
- Experience in setting up and managing tracking tools like Google Tag Manager, Microsoft Clarity etc... to monitor conversions and campaign performance.
- Continuously optimize campaigns to maximize ROAS (Return on Ad Spend) and reduce CAC (Customer Acquisition Cost).
- Drive conversion rate optimization (CRO) through A/B testing, landing page improvements, and funnel analysis.
- Prepare and present detailed performance reports and insights for management review.
- Must have experience in design & maintaining websites.
- Collaborate closely with Founders and Directors to ensure lead attribution accuracy and pipeline alignment.
- Knowledge of HIPAA-compliant marketing practices for healthcare accounts is a plus.

**Required Skills & Qualifications**:

- 3-7 years of digital marketing experience managing US clients, preferably in demand generation and performance marketing.
- Bachelor’s degree in any discipline.
- Proven expertise in paid social campaigns, PPC, SEO, and paid media strategies.
- Exposure to website designing.
- Strong analytical, reporting, and communication skills.
- Willingness to work in US shift hours (6 PM - 3 AM IST).
- Professional communication and collaboration skills across organizational levels.
- Healthcare marketing experience, especially in dental clinics or hospitals, is highly desirable.

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