SEO Executive

4 days ago

Allahabad, India BizzBuzz Creations.com Full time

**Key Responsibilities**:
**1. SEO Management**
- Develop and execute on-page and off-page SEO strategies to improve organic search rankings.
- Conduct keyword research, competitor analysis, and site audits using tools such as Ahrefs, SEMrush, Moz, and Screaming Frog.
- Optimize website structure, content, metadata, blogs, and landing pages for improved performance and conversions.
- Monitor, analyze, and report SEO metrics to ensure consistent growth in organic traffic.

**2. Lead Generation**
- Design and manage lead generation campaigns through both organic and paid channels.
- Develop and optimize conversion-focused landing pages and lead capture forms.
- Identify and target key audience segments to improve lead quality and conversion rates.
- Collaborate with content and design teams to create effective lead magnets, CTAs, and campaigns.

**3. Paid Advertising (PPC & Social Media Ads)**
- Plan, launch, and optimize campaigns on **Google Ads** (Search, Display, Remarketing) and **Meta Ads** (Facebook & Instagram).
- Manage ad budgets strategically to achieve maximum ROI and minimize CPA.
- Conduct A/B testing of creatives, ad copies, and landing pages to enhance performance.
- Track and analyze performance data using Google Analytics, Ads Manager, and Data Studio.

**4. Reporting & Insights**
- Prepare detailed weekly/monthly performance reports highlighting CTR, CPC, CPL, ROI, and other KPIs.
- Provide actionable, data-driven insights to improve ongoing campaigns and future strategy.

**Required Skills & Qualifications**:

- Bachelor’s degree in Marketing, Business, IT, or a related field.
- 1-2 years of proven experience in **SEO, Lead Generation, and Paid Ads**.
- Proficiency in SEO tools: Google Analytics, Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, etc.
- Hands-on experience with **Google Ads**, **Facebook Ads Manager**, and **LinkedIn Campaign Manager**.
- Strong understanding of keyword targeting, conversion funnels, and A/B testing.
- Excellent analytical, communication, and reporting skills.
- Ability to work independently and collaboratively with cross-functional teams.

**Preferred Qualifications**:

- Google Ads or Meta Ads Certification.
- Experience with CRM and Marketing Automation tools (e.g., HubSpot, Zoho).
- Basic knowledge of **HTML, CSS, or WordPress** for SEO troubleshooting.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

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