Social Media Executive

2 weeks ago

Pitampura Delhi Delhi, India Innoqlife Pvt Ltd (SOHII Kids) Full time

**Location: NSP, New Delhi, Work From Office**

**About the Role**:
We are looking for a creative, product-savvy, Social Media Executive who can bring fresh thinking and sharp storytelling to our digital presence. This role is ideal for someone who understands consumer behaviour in a product-led brand environment and is passionate about building engagement and visibility through thoughtful and aesthetic content.

**Key Responsibilities**:

- Develop and execute platform-specific content strategies (Instagram, Facebook, LinkedIn, etc.) with a strong focus on product storytelling.
- Plan, design, and publish high-quality posts, reels, and stories using Canva, AI tools, and other design platforms.
- Ideate and run campaigns aligned with marketing goals—especially for product launches, seasonal pushes, and promotions.
- Maintain a consistent brand voice while creating content that appeals to modern digital audiences.
- Engage actively with followers via comments, DMs, and community conversations.
- Track and report social media KPIs; recommend adjustments to improve engagement and reach.
- Collaborate with designers, photographers, and internal teams for creative input and approvals.

**Who We're Looking For**:

- 2-4 years of experience in a social media role, preferably with a product-based company or brand (e-commerce or consumer goods preferred).
- A strong creative mind-set with the ability to think visually and conceptually.
- Proficiency in Canva and comfort working with AI content/design tools.
- Understanding of basic design/layout aesthetics and social platform trends.
- Strong copywriting and communication skills.
- Bonus: Experience with paid social media ads or influencer collaborations.

**Why Join Sohii?**

Be a part of a young and driven team where your creative ideas directly shape how people discover international brands in India. We offer a collaborative, fast-paced environment with lots of room to grow.

**Job Types**: Full-time, Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

**Benefits**:

- Paid time off

Ability to commute/relocate:

- Pitampura, Delhi, Delhi: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Are you comfortable with the salary range mentioned for this role?

**Education**:

- Bachelor's (preferred)

**Experience**:

- Content Creation & Management: 2 years (required)
- Social media marketing: 2 years (required)
- Product Based : 2 years (required)

Work Location: In person

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