Digital Marketing Executive

1 week ago

Thiruvananthapuram Kerala, India Pioneer bajaj Full time

Overview of key roles and responsibilities of digital marketing:
1. Strategy Development:
Digital Strategy: Developing comprehensive digital marketing strategies aligned with overall business goals.

Campaign Planning: Planning and executing digital marketing campaigns, including defining target audiences, messaging, and channels.

2. Content Marketing:
Content Distribution:Ensuring content reaches the right audience through effective distribution strategies and channels.

3. Search Engine Optimization (SEO):
Keyword Strategy:Conducting keyword research and developing strategies to optimize website content for search engines.

On-Page and Off-Page SEO: Implementing SEO best practices both on the website (on-page SEO) and externally (off-page SEO) to improve search engine rankings.

4. Social Media Marketing:
Social Media Strategy: Developing strategies to build and engage a social media community across platforms like Facebook, Twitter, LinkedIn, Instagram, etc.

Content Creation and Management:Creating social media content, scheduling posts, and managing social media accounts.

6. Paid Advertising (PPC):
Ad Campaign Management: Creating and managing paid advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.

Budget Management: Monitoring and optimizing ad spend to achieve maximum ROI.

7. Analytics and Data Analysis:
Performance Tracking:Monitoring and analyzing digital marketing campaign performance using tools like Google Analytics.

Reporting:Providing regular reports and insights to stakeholders on key metrics and campaign effectiveness.

8. Conversion Rate Optimization (CRO):
Website Analysis: Analyzing user behavior on websites to identify opportunities for improvement and optimization.

Testing:Conducting A/B tests and experiments to optimize conversion rates and improve user experience.

9. Digital Marketing Tools and Technologies:
Tool Utilization: Using various digital marketing tools and platforms effectively to automate tasks, analyze data, and enhance productivity.

Keeping Up with Trends: Staying updated with the latest digital marketing trends, tools, and technologies.

Pay: ₹11,000.00 - ₹14,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Commuter assistance
- Health insurance
- Internet reimbursement
- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Commission pay
- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

Work Location: In person

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