Brand Strategist

2 days ago


Andheri Mumbai Maharashtra, India Gypsy Moth Pvt Ltd Full time

Gypsy Moth is hiring

Designation: Sr Manager - Strategy

Location: DN Nagar, Andheri (W) - Mumbai

Experience: +2.5 years

**About the Company**:
Fashion is not what we wear, it’s the way who we are

We are making fashion content relevant. GYPSYMOTH is an Integrated brand building & storytelling agency, specialized in Fashion, Beauty, Luxury & Lifestyle brands.

**Responsibilities**
- Gather feedback from sales and analyze consumer behavior to define our company’s positioning
- Craft our differentiation strategy
- Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
- Brief our creative team about marketing projects they’ll be working on.
- Conduct competitive research to identify our strengths and weaknesses
- Design promotional campaigns for new products and markets
- Develop our social media strategy
- Assess the performance of our advertising campaigns and events
- Analyze market trends and identify new opportunities and challenges

**Requirements and skills**
- Work experience as a Brand Strategist or similar role in Marketing
- Portfolio of brand-building projects is a plus
- Excellent understanding of the full marketing mix
- Experience developing marketing strategies based on market segmentation
- Data-driven thinking
- Creativity
- Communication and writing skills

**Qualification**:
Graduation/Master's in the field of Marketing and Strategy from a reputed college/institute.

Pay: ₹400,000.00 - ₹800,000.00 per year

**Benefits**:

- Flexible schedule
- Work from home

Schedule:

- Day shift
- Monday to Friday
- Morning shift

Work Location: In person

Application Deadline: 30/12/2024
Expected Start Date: 06/01/2025


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