Zmm-bathinda

Job Id: 6077- City: Bathinda, Punjab, India- Department: Strategic Marketing- Function: Sales, Marketing and Alliance- Employee Type: Permanent Full Time- Seniority Level: AssociateDescription:
**JOB DESCRIPTION**

**Reviewed: 1st June 18**

**JOB TITLE : Zonal Marketing Manager**

**DEPARTMENT : Sales & Field Marketing**

**POSITION REPORTING TO**

**Zonal Sales Manager**

**OBJECTIVE**:
**JOB RESPONSIBILITIES**:
**1. Lead & support Business growth**
- Work closely with SBU Marketing Head, Crop Managers and initiate development of campaign plans for brand promotion of specific products & Crop packages
- Facilitate the sales team in achieving their objectives/ budgets/ targets through:
(a) Enriching their product knowledge partnering with OE Team & drive LMS in their respective zones to build technical learning culture

(b) Monitoring & reporting sales campaign with specific objectives like - liquidation, demonstrations and farmer meets, field days, conduct post market campaign audits

(c ) Arranging promotional inputs timely such as leaflets, posters, banners, POP

(d) Planning & Allocation of Demo samples

(e ) Allocation and monitoring of “sales promotion” spend budgets at Zone and Territory level as per the potential and priorities

(f) Responsible in selection & appointing of Temporary staff
- Assist in obtaining the sales permissions from the Department of Agriculture and arranging Principal certificates
- Maintain rapport with Agricultural Institutes, Research Stations, KVKs.
- Provide guidance in organizing “Product/ Strategy meets” and “Trade Meets”.
- Maintain data regarding dealers, farmers / village level.
- Provide weekly MIS to HO
- Work in consultation with Tactical Marketing Head on implementation of marketing strategy for respective zone

**2. Improve Business Quality**
- Implement crop specific/ product specific/ segment specific marketing strategies
- Drive strategy meets and trade meets in coordination with the sales team
- Develop market intelligence & knowledge conducive to business development, by assessing the crop - wise / product wise potential and existing market size
- Guide sales team in identifying the right product fit against competition.
- Give timely communication of relevant marketing information and submit weekly, monthly marketing reports for review

**Team Management**
- Ensuring capability development of the FOs and improving the FO productivity
- Nurture and build a technically strong team for Sales

**KNOWLEDGE**

**SKILLS**

**ATTITUDE/ MOTIVES/ BEHAVIOURAL TRAITS**

**JOB REQUIREMENTS**
- Knowledge of:

- Agricultural Sciences
- Crop Agronomy
- Pests and diseases control methods
- Farmers psychology
- Local language

Planning & Organizing

Integrity

**EDUCATION**:
Analytical skills

Proactive

**Essential Qualifications**

(Must possess):
Problem solving

Team working

B.SC (Agri)
- Geographical knowledge of the area

Risk assessment

Assertiveness

**Desirable (Preferred qualifications)**:

- Market intelligence (knowledge of competitors activities)

Interpersonal relationships

Customer orientation

**RELEVANT EXPERIENCE**

Timeliness

Minimum years:
8-12 years

**NATURE OF CONTACT**

INTERNAL CUSTOMERS*

EXTERNAL CUSTOMERS**

**ANY OTHER SPECIFIC
Exchanging information

**REQUIREMENT**:
Answering queries

Extensive travelling

Dealing with complaints

Persuading or influencing for action

Working and staying in rural environment

Negotiating

Any other:

- **Internal customers**: Team members, colleagues, senior colleagues within and outside your department.

***External customers**: Customers, clients, suppliers, business associates, public agencies etc.