Product Associate, Asha Kiran

**About our Organization**

The/Nudge is an action institute working towards a poverty-free India, within our lifetime. We partner with governments, markets, and civil society to build resilient livelihoods for all. We are a collective of some of India’s best leaders and entrepreneurs from across the industry, academia, government, and development sectors.

**Who are we solving for in the Asha Kiran program?**- women farmers who are landless, marginal, and small landholders-
- they have an average family size of 5-6 members-
- they are dependent on unpredictable wage labor-
- the male members of the families migrate in distress for work-
- they need diversified & sustainable income:- to withstand life shocks-
- improve their food & income security-
- improve assets & savings-
- get access to safety nets and financial instruments**What are we solving for in the Asha Kiran program?**
- The Asha Kiran program aims to catalyze impact at scale by partnering with the private sector and government, to implement livelihood interventions for women in poor households.
- This involves building a deeper understanding of the value chain to create incentives for markets to participate and leverage government resources to solve for:
- infrastructure (land and assets, Information & Technology)-
- Standardisation of rearing practices-
- forward & backward linkages for farmers-
- Collectivisation through community institutions (SHGs)-
- The BYP program currently has 3 modules-
- Acquisition - Responsible for enrolling/mobilising didis into the program-
- Adoption - Responsible for end-to-end operations which includes training didis, planning & managing field staff.-
- Market Linkage - Responsible for ensuring the farmer’s produce gets the best price realisation in the shortest time possible.**What are some of the principles/approaches we use?**- First principles thinking-
- Human-centred design (thoughtful, action-oriented, experimental & iterative process) with a gender lens (unbiased and reflective approach)-
- Systems thinking (analytical, stakeholder-oriented and holistic)-
- Strategic planning (result-oriented, logical & coherent with clearly defined outcomes, grounded on the current realities)-
- Being Detail Oriented, Data-centric & Action biased is critical for success in this role.**What will you do?**- Take ownership of the product development process for a module, encompassing the identification and definition of problem statements, the design and development of scalable solutions, and the piloting of these solutions prior to their deployment in the operations environment.-
- Develop the operational framework for the program, delineate roles and responsibilities for each stakeholder in the ops team, and establish & track key performance indicators (KPIs) for the program.-
- Actively engage in gathering user insights both from field observations and data analysis to enhance the user experience consistently.-
- Collaborate and align with key program partners and stakeholders to deliver on new launches.**What will help you succeed in this role?**- Passionate about building consumer-centric brands.-
- Strong understanding of Consumer research and branding.-
- Agility and flexibility to work in a 0-1 environment.-
- Embracing ambiguity while ensuring clear direction for short-term and medium-term growth strategies.-
- A strong ability to influence stakeholders and get things done-
- A bias for action and collaboration.**Who are we looking for in this role?**- Must be a graduate/postgraduate from tier -1 college.-
- Prior work experience or education in any one of the following areas is a must-
- Marketing & Branding - FMCG products-
- User research/ Consumer research methodologies-
- Overall work experience of 0 - 3 years.-
- The role shall be based out of Lucknow.-
- Demonstrated ability to learn continuously and collaborate.-
- Ambiguity and stakeholder-
- Written and spoken fluency in Hindi and English.-
- Willingness to stay and travel in deep rural areas.