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Marketing Executive

2 weeks ago

Mumbai, India The Skillions(Hiring for Client) Full time

We are seeking a dynamic and results-driven **MARKETING EXECUTIVE** to join our client based in Mumbai

**Responsibilities**:
**Google My Business:Digital Marketing**:Manage social media platforms (Instagram, Facebook, Threads, LinkedIn) by ensuring the Content Calendar is on schedule and up-to-date.
Daily tracking of posts and captions against approved feed, ensuring adherence to the process note.
Act as the point of contact for the Digital Agency and ensure timely execution of the Social Media process note.
Monitor ad campaigns to ensure they run smoothly with the correct creative, CTA, budget, audience, etc.
Create ad campaign reports immediately after campaign completion.
Ensure receipt of quarterly reports from the digital agency, including content hits and misses, UGC, response management, audience, timing data, and other details.
Manage Online Response Management (ORM) by responding to comments and DMs on all social media platforms.
Respond to queries/reviews on Google My Business (GMB).
Track and refill Meta prepaid funds.
**Admin Work**:Manage digital phone recharge and track/refill Meta Funds.
Customer Management:
Handle leads and pass them to respective stores.
Send WhatsApp bulk messages for event or festival greetings.
Create and maintain customer lists for WhatsApp bulk messages and distribution of invites.
Generate weekly reports on price inquiries, general information, marketing/production inquiries, etc.
- Manage GMB for all stores.
- Update GMB for all events.
- Ensure correct and accurate information is available online.

**Website**:

- Act as the manager for the new website, serving as the Single Point of Contact (SPOC) for the Website Development Agency and internal e-commerce team.
- Retail Communications:

- Update stores on changes in in-store communications.
- Inform the retail team of event communication plans and ensure they are followed.

**Events - Zoho CRM**:

- Ensure leads/contacts are correctly created for all event walk-ins.
- Provide stores with the correct information for different events to be fed into Zoho.

**Reporting**:

- Generate weekly and monthly reports for inquiries on WhatsApp/Social Media.
- Daily and completion reports for ad campaigns.
- Next-day and monthly reports for WhatsApp bulk messages.
- Monthly reports for ad spends, reach, engagement, CPL, etc.
- Create monthly reports on interactions on our GMB page.

**Qualifications**:

- 1-3 years of experience in marketing.
- Strong organizational and multitasking abilities.
- Excellent communication and interpersonal skills.
- Proficient in digital marketing tools and platforms.
- Knowledge of Zoho CRM is a plus.

**Salary**: ₹10,227.12 - ₹37,759.26 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)
- zoho: 1 year (preferred)

**Language**:

- English (preferred)