Digital Marketing Executive/ Performance Marketing

2 weeks ago

Nariman Point Mumbai Maharashtra, India Birla Workforce and Technologies Full time

Responsibilities

Looking from Hospitality OR Travel Industry

Plan and execute all digital acquisition activities (for mobile app and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.

Work on a budget to reach maximum KPI keeping the CAC at the optimum level.

Manage communication with multiple vendors and third-party trackers in order to achieve acquisition objectives.

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Identify trends and insights, and optimize spend and performance based on the insights.

Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.

Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.

Suggest new digital channels that have the potential to increase new user numbers in an efficient way.

Requirement and Skills

Bachelor's degree (or higher) in any related field with a strong quantitative background.

Proven working experience in digital marketing (Min 2 years), and extensive experience in managing in-house digital performance marketing at technology companies (such as e-commerce, online travel, mobile gaming, etc) is preferable.

Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads, Twitter Ads

Have experience in managing Ad Networks for acquisition campaigns.

Have a basic understanding of organic acquisition such as App Store Optimization (ASO) and Search Engine Optimization (SEO).

Experience in setting up platform integration (for mobile app and website) with third parties (ex-Google, Facebook, Sizmek, Appsflyer) for campaign set-up and tracking purposes.

Creative in identifying target audiences and devising digital campaigns that engage consumers the most.

Have a good understanding of mobile attribution tools (e.g. Appsflyer).

Understand the basics of mobile app install fraud methods and its monitoring tool (e.g Appsflyer Protect 360).

Have a basic understanding of Google Analytics.

Strong analytical skills and data-driven thinking.

Up-to-date with the latest trends and best practices in online marketing and measurement.

Being able to generate meaningful reports using tools such as Google Data Studio would be a plus.

Experience in handling programmatic ad buying would be a plus.

Pay: ₹9,607.14 - ₹50,701.32 per month

Schedule:

- Day shift

**Experience**:

- Digital marketing: 5 years (required)
- Performance marketing: 5 years (required)
- Hospitality/ Travel & tour: 3 years (required)

Work Location: In person

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