Digital Marketing Executive

1 week ago

Thane, India People Human Resource Development Foundation Full time

Position: Digital Marketing Executive - ONLY FEMALE CANDIDATE Experience Required: 2+ Years in Digital Marketing Industry: FMCG FOOD or Beverage Industry Key Responsibilities: 1. Digital Strategy& Execution: - Plan and execute digital marketing campaigns across platforms, including **Facebook, Instagram, LinkedIn, Google Ads, and more.** - Develop innovative strategies to increase brand visibility and engagement. - **Manage budgets, bids, and targeting to maximize ROI.** 2. Content Management: - Collaborate with creative teams to produce engaging content such as reels, posts, blogs, and videos. - Oversee the content calendar to ensure timely and relevant posts. 3. SEO/SEM Management: - Conduct keyword research and optimize website content for search engines. - Manage pay-per-click (PPC) campaigns and track performance. 4. Social Media Management: - Monitor, engage, and analyse social media channels to increase audience engagement. - Create and manage ad campaigns on social platforms. 5. Analytics & Reporting: - Track and measure the performance of all digital campaigns using tools like Google Analytics - Analyze campaign data to track performance metrics such as CTR, CPC, CPA, and ROI - Prepare detailed reports on ROI and KPIs for management review. 6. E-commerce Support: - Coordinate with the e-commerce team to boost product visibility and sales across online platforms. 7. Collaborations: - Identify and coordinate with influencers, bloggers, and other collaborators for brand promotion. 8. Market Trends: - Stay updated on the latest digital marketing trends and tools to implement innovative solutions. Qualifications & Skills: - Bachelor is degree in Mass Media, Marketing, Digital Marketing, or a related field. - Proven experience in digital marketing. - Expertise in tools like Google Ads, Facebook Ads Manager, Canva, and more. - Strong analytical skills with the ability to interpret data and provide actionable insights. - Excellent communication and interpersonal skills. **Job Type**: Permanent Pay: ₹720,000.00 per year **Experience**: - Digital Marketing for FOOD BEVERAGES INDUSTRY: 3 years (required) Work Location: In person

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