Digital Marketing Executive

2 days ago

Thane, India Myrsa Technology Solutions Full time

**Role and Responsibilities**:

- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organisation’s website(s)
- Write and optimise content for the website and social networking accounts such as Facebook and Twitter
- Track and analyse website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Arrange webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) ad management
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Work on printed material to supplement online products
- Attend product launches and networking events

**Key skills**
- Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
- Video editing skills: Website and social media content will not just be text but frequently visual as well
- Web development skills: A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and Powerpoint skills
- Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines

**Qualifications**

An undergraduate degree in marketing (or a professional marketing qualification. But other degrees degrees are just as good if the requisite skill sets are available.

**Relevant experience**

Experience of between one and three years in digital communications and marketing.

Experience or a qualification in graphic design is desirable.

Do you have what it takes?

**Salary**

**Standard office hours**: 9:00am-6.30pm. MONDAY to SATURDAY barring 2nd and 4th Saturday

The job is very office-based but digital marketing executives are expected to attend networking events, tradeshows and launches, often demonstrating products.

**Salary**: ₹180,000.00 - ₹400,000.00 per year

**Benefits**:

- Health insurance
- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift
- Monday to Friday

Ability to commute/relocate:

- Thane, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

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