
PPC Executive
2 days ago
**Google Ads**:
- Manage **Search**, **Display**, **YouTube**, and **Shopping** campaigns.
- Optimize for **CPC**, **CTR**, and **ROI**.
- Conduct **keyword research** and **A/B testing**.
- **Meta Ads (Facebook/Instagram)**:
- Create and optimize ads for **CTR**, **CPC**, **ROAS**, and **CPA**.
- Use audience segmentation for better targeting.
- Perform **A/B testing** on ad creatives and formats.
- **WhatsApp Marketing**:
- Develop automated responses and **broadcast campaigns**.
- Analyze **open rates**, **response rates**, and **CTR**.
- **Display Ads**:
- Manage **Display Network** ads, focusing on **CTR**, **CPC**, and **conversion rates**.
- Implement **remarketing** strategies for better engagement.
- **Reporting**:
- Provide insights on **CPC**, **CTR**, **ROAS**, **CPA**, and **conversions**.
- Optimize campaigns using data from tools like Google Analytics and Meta Ads Manager.
**Skills & Qualifications**:
- Experience with **Google Ads**, **Meta Ads**, **Display Ads**, and **WhatsApp marketing**.
- Knowledge of **CPC**, **CTR**, **ROAS**, **CPA**, and **A/B testing**.
- Proficient in **Google Ads Manager**, **Meta Ads Manager**, **Google Analytics**.
- Creative with ad copy and visuals.
- WhatsApp Business API experience is a plus.
**Job Types**: Full-time, Permanent
Pay: ₹25,000.00 - ₹35,000.00 per month
**Benefits**:
- Flexible schedule
- Leave encashment
- Paid sick time
- Provident Fund
Schedule:
- Day shift
- Fixed shift
- Monday to Friday
- Morning shift
Ability to commute/relocate:
- Bangalore, Karnataka: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- PPC Campaign Management: 3 years (required)
- Google Ads: 3 years (required)
- Google Analytics: 3 years (required)
**Location**:
- Bangalore, Karnataka (required)
Work Location: In person
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