SEO Link Builder

Part time Bangalore, India or remote

**Key responsibilities**:

- Backlink Strategy Development: Design and implement effective link-building strategies tailored to clients’ SEO goals.
- Link Prospecting: Research and identify high-quality backlink opportunities through competitive analysis, domain research, and outreach.
- Outreach & Relationship Building: Conduct outreach to potential link partners (e.g., bloggers, webmasters, influencers) to build and secure backlinks. Establish and nurture relationships with authoritative websites and digital publications.
- Content Creation for Link Acquisition: Collaborate with content teams to create linkable assets (e.g., infographics, blog posts, guest articles) that attract backlinks.
- Monitor Backlink Health: Continuously monitor and audit backlink profiles, ensuring they align with best SEO practices and are free of spammy or toxic links.
- SEO Analysis: Regularly analyze backlink performance through tools such as Ahrefs, SEMrush, Moz, or Google Search Console and adjust strategies accordingly.
- Reporting & Analytics: Track, report, and analyze the impact of backlink campaigns on organic search rankings, traffic, and conversions.
- Competitor Analysis: Stay up-to-date on competitor link-building tactics and industry trends to inform ongoing strategies.

**Skills Needed**:

- Proven experience in backlink development and link-building strategies.
- In-depth knowledge of SEO tools (e.g., Ahrefs, SEMrush, Moz, Google Search Console) and link-building platforms.
- Strong understanding of SEO principles, Google’s ranking algorithms, and the importance of link equity.
- Ability to work with content teams to develop link-worthy assets.
- Familiarity with keyword research, on-page SEO, and technical SEO principles.
- Strong analytical skills and experience interpreting backlink data and SEO performance metrics.
- Excellent communication and interpersonal skills.
- Ability to work independently and manage multiple projects simultaneously.
- Knowledge of Google Webmaster Guidelines and SEO best practices.
- Basic understanding of HTML and website structures is a plus.

**Preferred Qualifications**:

- Previous experience working in a digital marketing agency or in-house SEO team.
- Knowledge of additional SEO-related tactics such as local SEO or technical SEO.
- Experience with outreach automation tools (e.g., Pitchbox, Buzzstream).
- Familiarity with content management systems (e.g., WordPress).
- A passion for staying ahead of SEO trends and industry best practices.

**Values**:

- Empathy: Listens to user stories, connects with them and understands their needs.
- Honesty/Integrity: Does not cut corners. Earns trust and maintains confidence. Does what is right not just what is expedient? Speaks plainly and truthfully.
- Persistence: Demonstrates tenacity and willingness to go the distance to get something done.
- Attention to detail: Does not let important details slip through the cracks, is well organized.
- Growth mindset: Learns quickly and is not afraid to fail. Demonstrates ability to quickly and proficiently understand and absorb new information.
- Follow through on commitments: Lives up to verbal and written agreements, regardless of personal cost.
- Enthusiasm: Exhibit passion, excitement and positive energy about work.
- Teamwork: Reaches out to peers and cooperates with supervisors to establish an overall collaborative working relationship.
- Yoga & Spiritual ideas: Ability to talk about yoga and spiritual matter with students.
- Great communication skills: Good understanding of self and motivations of the audience to communicate effectively with different stakeholders - engineering, design, executive team, students and teachers.

**Culture**:

- Student-centric: Ability to put student interest above everything else. Demonstrate respect for customers and ensure that customers get the best service possible
- Professional: Cares deeply about his/her profession and invests in professional growth.
- Respect for the team: Respect everybody's right to have opinions. Affirms the positive in other people
- Risk-taking: Embrace challenges, try new approaches and be ok with all failures except a failure to learn.
- If you don't meet 100% of the above qualifications, you should still seriously consider applying. Studies show that you can still be considered for a role if you meet just 50% of the role's requirements.

**About us**:
At MyYogaTeacher, we believe that our success will be defined not only by what we do — but also by how and why we do it. So, here is the MyYogaTeacher “why” and our “how”:
**Our mission**

Improve physical and mental well being of the entire planet.

**Our commitments to each other**
- Genuine care for our customers: Be nice and gentle with the customer. Listen to them before responding. Work on making every interaction a positive one for our customers. E.g. if a customer is not happy with a session and wants a refund - we shou