
Market Lean Value Champion
2 weeks ago
**Market Lean Value Stream Lead**
**'Value Chain Business Partner is responsible to support Businesses within South asia Region through driving the following activities across the value chain;**
1- Lead Business transformation projects (IBOs*) to meet our consumer evolving needs and expectations that includes;
- comprehensive data analysis
- portfolio optimization
- internal and external benchmarking
- market, consumer, shopper, portfolio and brand related analysis to identify grow the head/value up opportunities
- value chain analysis to identify cost saving opportunities
2- Ensure effective project management, consistent communication to drive change management and engage stakeholders to generate engagement and commitment
3- Foster the culture of Continuous Improvement within the organization, through data analysis, diagnosis and building solutions together with cross functional teams
**Step 1**:
- Define the scope and objectives of the project
- Alignment with BEO and all stakeholders on scope and objectives (Creation of Project charter)
- Kick off meeting with the team to align on objectives, deliverables and timelines
**Step 2**:
- Define Customer and consumer value drivers
- Identify our consumer, customer and shopper value drivers
- Define where our product is better, parity or worse vs our competitor's product
- Connect the value drivers into KPIs and business objectives across the value chain
**Step 3** - Analyze Value Chain (Run in Paralell with Step 2)
- Reviwing Data, Measures/KPI's for E2E value chain, Analyze the same along with Value chain partners & Finance
- Value Chain streams covered are:
- Operations teams : Manufacturing, Product & packaging development, D&SP, Logistics, Procurement
- Other teams: Finance, Sales, Marketing
- Understand the business context to arrive on right opportunities:
- What is the business issue we want to solve?
- What is the specific market context we are playing in?
- Who are we competing with?
- What is our current portfolio and performance?
- Operations across the value chain to meet our consumer evolving needs and expectations through benchmarking and data
- Analyze the Brand, Product, Portfolio, PPA, Distribution & activation,
- Identify opportunities for bottom line and top-line growth
- Leverage internal and external benchmarking where possible
- Ensure the full alignment and agreement of the cross functional teams which need to be involved for the analysis and improvements
**Step 4 -** Identify and Prioritize Opportunities
- Evaluate size of the prize, effort required, sustainability impact, financial and operational viability
- Prioritize opportunities and create plans for the implementation (Creation of Project charter)
**Step 5**:
- Manage Execution through Governance
- Set up the appropriate governance and work with business teams & respective Value Chain leads to ensure the implementation of the identified improvement activities
- Review the progress and achievements periodically
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