Digital & Social Media Marketing Executive (Education Sector)

The **Digital & Social Media Marketing Executive** is responsible for developing and implementing digital marketing strategies to drive brand awareness, engagement, and lead generation through various digital channels. They will oversee social media campaigns, manage online content, analyze data, and optimize digital marketing activities to achieve business objectives and enhance the organization's online presence.

**Duties and Responsibilities**:

- Develop and execute digital marketing strategies to increase brand visibility, drive website traffic, and generate leads.
- Manage and optimize social media platforms, including content creation, posting, monitoring, and engagement.
- Monitor and analyze digital marketing performance metrics, such as website traffic, engagement rates, conversion rates, and social media reach.
- Identify trends and insights, and make data-driven recommendations to optimize digital marketing activities.
- Collaborate with cross-functional teams to align digital marketing efforts with overall marketing objectives and campaigns.
- Manage digital advertising campaigns, including search engine marketing (SEM), display advertising, and social media advertising.
- Monitor online reputation and respond to customer inquiries or feedback on digital platforms.
- Generate comprehensive reports based on data analysis and provide data-driven recommendations to optimize digital marketing activities.
- Stay up to date with the latest trends, technologies, and best practices in digital marketing and social media.
- Collaborate with external agencies and vendors to ensure effective execution of digital marketing initiatives.

**Required Skills**:

- Strong knowledge of digital marketing concepts, strategies, and tactics.
- Proficiency in social media platforms and social media management tools.
- Excellent content creation and copywriting skills, with the ability to create compelling and engaging digital content.
- Familiarity with search engine optimization (SEO) best practices.
- Strong analytical and data interpretation skills, with the ability to track, measure, and analyze digital marketing metrics.
- Creative thinking and problem-solving abilities to develop innovative digital marketing campaigns and initiatives.
- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams and external partners.
- Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
- Strong attention to detail and commitment to delivering high-quality work.

**Education**:

- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.

**Experience**:

- Minimum 3 years experience in digital marketing, social media marketing, or related roles.
- Proven track record of developing and implementing successful digital marketing strategies.
- Experience in managing social media platforms and executing social media campaigns.
- Experience in analyzing and interpreting digital marketing metrics and using insights to optimize performance.
- Knowledge of digital advertising platforms, such as Google Ads, Facebook Ads, or LinkedIn Ads.

**Benefits**:

- **Competitive Salary**

**Note**: This job description reflects the general details considered necessary to describe the principal functions of the job identified and shall not necessarily be construed as a detailed description of all work requirements that may be inherent in the job.

**Job Types**: Full-time, Permanent

Application Question(s):

- Have you had prior experience working in the education/Training sector as a Digital and Social Media Manager?
- Do you hold a bachelor's degree in Communication, Marketing, or a related field?

**Experience**:

- Digital and social media marketing: 3 years (required)

**Location**:

- Vadodara, Gujarat (preferred)