Social Media Marketing

2 weeks ago

Ahmedabad Gujarat, India Evience Development Full time

Location

Ahmedabad, India

Experience

2 to 5 Years

Job Code

EDDMM072502

Education Qualification

Bachelor or Master Degree

**Job Briefing**:
Following are the Brief points of the Job requirements
- Develop, implement, and manage a comprehensive social media strategy across LinkedIn, Twitter/X, Instagram, Facebook, and YouTube.
- Create and curate engaging content tailored to each platform, including posts, carousels, reels, stories, and more.
- Comfortable creating Reels and short-form videos, and willing to be the on-camera face of the company for social media content as needed.
- Collaborate with internal teams (design, marketing, product) to align messaging and campaign goals.
- Monitor and analyze performance metrics (reach, engagement, conversions, etc.) using tools like GA4 and UTM tracking to optimize content strategy and improve results.
- Manage the social media calendar and ensure timely delivery of all content.
- Stay updated with platform trends, algorithm changes, and best practices.
- Engage with followers, respond to queries/messages, and build a positive brand presence.
- Track competitors and suggest creative content formats to stay ahead.
- Use content and engagement strategies to improve overall brand visibility and perception.
- Coordinate paid social campaigns with the performance marketing team.

**Must Have Skills**:
Following are the minimum mandatory skills requirements
- Develop, create, and manage engaging content for social media platforms.
- Monitor social media trends, hashtags, and industry updates to optimize content strategy.
- Understand analytics tools like Google Analytics, Search Console, and Looker Studio to monitor campaign and website performance.

**Primary Skills**:
Following are the minimum mandatory skills requirements
- 2-5 years of experience managing social media for SaaS, tech, or B2B brands (agency or in-house).
- Strong understanding of platform-specific strategies, especially LinkedIn and Twitter/X for SaaS.
- Excellent copywriting and content creation skills for diverse formats.
- Familiarity with tools like Buffer, Hootsuite, Canva, Adobe Suite, or similar.
- Basic understanding of SEO, analytics, and UTM tracking.
- Ability to manage fast-paced deadlines, multiple priorities, and iterative feedback.
- Creative thinker with a keen eye for aesthetics, brand voice, and visual storytelling.

**Good To Have**:
Following are the minimum mandatory skills requirements
- Passion for technology, startups, and digital innovation.
- Experience with video editing tools (e.g., Adobe Premiere Pro, CapCut, Final Cut Pro, or similar) and strong understanding of short-form video trends.

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