Meta Ads Executive

5 days ago

Mangalore Karnataka, India Stakque Digital Pvt. Ltd. Full time

About Us:
Stakque Digital is a performance-driven digital marketing agency specializing in high-ROI campaigns across industries. We leverage AI-driven optimizations, data analytics, and advanced audience targeting to scale businesses. Now, were looking for a Meta Ads expert who can drive impactful results with cutting-edge advertising strategies.

Role Overview:
Key Responsibilities:

- Plan, execute, and optimize Facebook & Instagram Ads (Conversion, Lead Gen, Video, Retargeting, DABA, Advantage+ campaigns).
- Implement AI-powered ad delivery, automated rules, and CBO (Campaign Budget Optimization) for scalable results.
- Conduct deep audience research, persona mapping, and competitor analysis to refine targeting.
- Optimize ad creatives and copies using A/B testing, dynamic creatives, and storytelling techniques.
- Utilize Conversion API (CAPI), pixel tracking, and first-party data strategies for accurate campaign performance tracking.
- Implement retargeting strategies, lookalike audiences, and AI-enhanced custom audience building.
- Stay updated on Metas latest algorithm changes, ad formats, and automation advancements.
- Collaborate with designers and content teams to create high-performing ad creatives & videos.
- Generate data-driven performance reports with insights on CTR, ROAS, CPA, and attribution models.

Key Skills Required:
Hands-on experience with Facebook & Instagram Ads (Advantage+, CBO, A/B Testing, Dynamic Ads)

Strong understanding of AI-driven optimization, predictive analytics, and automation strategies

Expertise in Conversion API (CAPI), Pixel Tracking, and Event Matching

Proficiency in A/B testing, ad copywriting, and ad funnel strategies

Experience with Custom Audiences, Lookalike Audiences, and Retargeting Techniques

Strong knowledge of Metas Ad Policies, Algorithm Updates, and iOS14+ Impact Solutions

Analytical mindset with expertise in Meta Ads Manager, GA4, and Performance Dashboards

Preferred Qualifications (Good to Have):

- Meta Blueprint Certification
- Experience with third-party ad optimization tools like Madgicx, Adzooma, or Revealbot
- Knowledge of TikTok Ads, YouTube Ads, or LinkedIn Ads is a plus
- Prior experience in managing eCommerce, lead generation, or DTC brand campaigns

What We Offer:
Competitive salary + performance-based bonuses

Opportunity to work with high-growth brands and innovative ad strategies

Access to cutting-edge AI-driven marketing tools and training

A collaborative, growth-focused work environment

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