Data Scientist

**Company Description** About Forbes Advisor**

Forbes Digital Marketing Inc. is a high-growth digital media and technology company dedicated

to helping consumers make confident, informed decisions about their money, health, careers,

and everyday life.

We do this by combining data-driven content, rigorous product comparisons, and user-first

design — all built on top of a modern, scalable platform. Our global teams bring deep expertise

across journalism, product, performance marketing, data, and analytics.

**Job Description** The Role**

We’re hiring a Data Scientist to help us unlock growth through advanced analytics and machine

learning. This role sits at the intersection of marketing performance, product optimization, and

decision science.

You’ll partner closely with Paid Media, Product, and Engineering to build models, generate

insight, and influence how we acquire, retain, and monetize users. From campaign ROI to user

segmentation and funnel optimization, your work will directly shape how we grow.

This role is ideal for someone who thrives on business impact, communicates clearly, and

wants to build re-usable, production-ready insights — not just run one-off analyses.

**What You’ll Do**

**Marketing & Revenue Modelling**
- Own end-to-end modelling of LTV, user segmentation, retention, and marketing

efficiency to inform media optimization and value attribution.
- Collaborate with Paid Media and RevOps to optimize SEM performance, predict high
- value cohorts, and power strategic bidding and targeting.

**Product & Growth Analytics**
- Work closely with Product Insights and General Managers (GMs) to define core metrics,

KPIs, and success frameworks for new launches and features.
- Conduct deep-dive analysis of user behaviour, funnel performance, and product

engagement to uncover actionable insights.
- Monitor and explain changes in key product metrics, identifying root causes and

business impact.
- Work closely with Data Engineering to design and maintain scalable data pipelines that

support machine learning workflows, model retraining, and real-time inference.

Predictive Modelling & Machine Learning
- Build predictive models for conversion, churn, revenue, and engagement using

regression, classification, or time-series approaches.
- Identify opportunities for prescriptive analytics and automation in key product and

marketing workflows.
- Support development of reusable ML pipelines for production-scale use cases in

product recommendation, lead scoring, and SEM planning.

Collaboration & Communication
- Present insights and recommendations to a variety of stakeholders — from ICs to

executives — in a clear and compelling manner.
- Translate business needs into data problems, and complex findings into strategic action

plans.
- Work cross-functionally with Engineering, Product, BI, and Marketing to deliver and

deploy your work.

**What You’ll Bring**

**Minimum Qualifications**
- Bachelor’s degree in a quantitative field (Mathematics, Statistics, CS, Engineering, etc.).
- 4+ years in data science, growth analytics, or decision science roles.
- Strong SQL and Python skills (Pandas, Scikit-learn, NumPy).
- Hands-on experience with Tableau, Looker, or similar BI tools.
- Familiarity with LTV modelling, retention curves, cohort analysis, and media attribution.
- Experience with GA4, Google Ads, Meta, or other performance marketing platforms.
- Clear communication skills and a track record of turning data into decisions.

**Nice to Have**
- Experience with BigQuery and Google Cloud Platform (or equivalent).
- Familiarity with affiliate or lead-gen business models.
- Exposure to NLP, LLMs, embeddings, or agent-based analytics.
- Ability to contribute to model deployment workflows (e.g., using Vertex AI, Airflow, or

Composer).

**Why Join Us?**
- Remote-first and flexible — work from anywhere in India with global exposure.
- Monthly long weekends (every third Friday off).
- Generous wellness stipends and parental leave.
- A collaborative team where your voice is heard and your work drives real impact.
- Opportunity to help shape the future of data science at one of the world’s most trusted

brands.