Evp - Marketing & Ecommerce

**Company Overview**

Plantix is India’s leading digital ecosystem connecting farmers, local retailers and agri-input producers. It is the world’s most downloaded app for farmers - combining artificial intelligence and the expertise of leading research institutions around the globe. Millions of customers use the Plantix Crop Doctor to diagnose crop problems, get recommendations about treatments and the best suited products at their local store.

For the first time in their farming life, many are now able to obtain an accurate diagnosis and the right treatment. On top of this, we provide detailed advice on how to avoid crop loss and to minimize pesticide and fertilizer use. With Plantix, we are able to make a meaningful impact in farmers’ lives.

We have also built the country’s largest digital B2B platform, the Plantix Partner App for agri-inputs - connecting tens of thousand local retailers. The company has over 1000 products listed in the product catalog, offers transparent pricing, easy payment and business management.

**What’s exciting in Plantix**
- Working for a growing, VC-backed, mission-driven company that cares about its employees, a great work climate and of course pain reliefs for small farmers
- Modern and well-equipped office in the center of Indore (cleanest city in India) with a creative and inspiring environment
- Flexible working hours and remote working
- Global company approach
- Company-sponsored health & accidental insurance coverage
- Rewarding career opportunities
- Success & Festive Celebrations and much more..

**Snippets about EVP - Marketing & E-commerce**

The person in this role would direct and oversee our Marketing department. He/she will design, implement and monitor effective marketing strategies that align with our business goals.

**Roles & Responsibilities**

As an EVP - Marketing & Ecommerce, you will be responsible for

**Marketing & Business Development**:

- Develop and implement a cohesive marketing plan to increase brand awareness
- Set current and long-term goals for internal teams
- Build relationships with media and stakeholders through creative PR strategies
- Monitor all marketing campaigns and improve them when necessary
- Prepare regular reports and presentations on marketing metrics for the CEO and founders
- Conduct market analysis to identify challenges and opportunities for growth
- Provide guidance and ideas to organize effective marketing events
- Partner with other members of the executive team to execute the company’s strategic plan, and to develop future plans
- Lead the marketing and sales team to drive revenue growth in existing channels
- Own all retailer relationship activities
- Maximize customer reach and marketing efficiency
- Drive aggressive business growth across all customer segments and profiles
- Improve the individual customer experience together with Product Management
- Build and foster creative teams committed to continuing our culture of innovation
- Monitor the revenue forecasts, adjusting as necessary to create sustainable growth

**E-commerce**:

- Lead or supervise delivery of consulting services to cross-functional client teams
- Engage with clients to identify key strategic challenge(s) and offer solutions
- Provide recognized thought leadership and points of view (including white papers) on Digital strategies and consumer experience including eCommerce, Social Media, Digital in retail
- Provide assessment and vision of the ideal ‘consumer experience’ by defining key capabilities that differentiate clients and meet consumer needs define cross-channel implications and opportunities, define impact to brand
- Position our industry-leading products (Plantix Partner, Plantix Doctor, Partner Dukaan) in an industry-leading way
- Partner with IT to deliver all site development phases from concept to launch
- Own visual merchandising of the WEB storefront
- Sets vision and strategy for holistic and seamless shopping experience for plantix across all digital channels
- Leads and manages site experience, content, operations and visual merchandising team with focus on building a high performance team who thinks end-to-end and is committed to flawless execution

**Education & Experiences**
- Minimum Bachelor’s degree in Marketing/Business Administration/business management.
- A Master's degree in Marketing/Business Administration/business management would be advantageous.
- Minimum 12 years experience in a Digital Marketing leadership role
- Minimum 8 years of experience in ecommerce company in leadership capacities
- Prior experience in an Agritech / Food Tech / E-commerce company would be advantageous.
- Proven track-record across all key functions required to drive and implement revenue growth in a marketplace or ecommerce business
- Proven experience developing and executing business strategy

**Skills**
- Top class client acquisition skills thriving to generate demand in digital channels
- Significant general man