Digital Marketing Executive

1 week ago

Thane, India MasterTech WebApplications Full time

**Job Title: Digital Marketing & Outreach Executive**

**Company**: Mastertech Web Applications

**Location**: Thane (Work from Office)

**Job Type**: Full-Time

**Salary Range**: Up to ₹27,000/month

**Experience**: 1-2 Years

**Role Overview**

We are seeking a dynamic and tech-savvy **Digital Marketing & Outreach Executive** to join our growing team. This is a multi-functional role that combines content creation, digital outreach, social media management, and use of AI tools.

This role requires creativity, strong communication skills, hands-on digital know-how, and the ability to manage multiple workflows.

**Roles and Responsibilities**

**LinkedIn & Outreach Management**
- Manage LinkedIn profiles for senior, mid, and entry-level professionals
- Send personalized connection requests to targeted individuals
- Create and schedule thought leadership content, infographics, and carousels
- Maintain and regularly update lead/contact databases using tools like Google Sheets, Execl, or CRMs

**Content Creation & Publishing**
- Use AI tools (ChatGPT, Gemini) to generate content ideas and content calendars
- Design visually engaging creatives (carousels, reels, static posts) using Canva or equivalent
- Ensure content aligns with branding and community guidelines across platforms

**Lead Research & Data Mining**
- Conduct targeted research to identify companies within specific industries and regions (e.g., healthcare companies in US)
- Gather and document company-level data such as annual revenue, employee count etc
- Organize leads in structured formats (Google Sheets, Excel, CRM) with attention to accuracy and completeness

**Tools & Automation**
- Use tools like perplexity for research on target companies
- Use tools like RocketReach, Sales Navigator to find and update contact details
- Use CRM or spreadsheets to log lead information, interactions, and statuses
- Track performance metrics (reach, engagement, conversions) and provide insights

**Requirements**:

- 1-2 years of experience in digital marketing, outreach, or social media content roles
- Strong written English and ability to adapt tone across platforms and personas
- Confident using Canva, AI writing tools, and social media scheduling platforms
- Familiarity with LinkedIn, Instagram, Facebook, and their content guidelines
- Self-motivated and able to work independently with attention to detail
- Comfortable using productivity tools like Google Workspace, Execl, CRMs
- Bonus: Prior experience managing social media for professionals or CXOs

Pay: Up to ₹27,000.00 per month

**Benefits**:

- Paid sick time
- Paid time off

Application Question(s):

- Have you ever managed LinkedIn accounts for professionals, CXOs, or clients?
- What is your current or most recent inhand monthly salary?
- What is your notice period or earliest possible joining date?
- Are you comfortable working from the office in Thane, Maharashtra?
- You will mainly be managing clients' LinkedIn profiles, including sending targeted connect requests and creating and publishing content on their accounts. Are you comfortable with this type of role?
- Have you actively used LinkedIn on a regular basis to grow your personal account and increase your followers? Your experience with leveraging LinkedIn for personal brand development will be helpful for the opportunity we are discussing.

**Experience**:

- LinkedIn outreach or social media management: 2 years (preferred)

Work Location: In person

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