Social Media Executive

21 hours ago

BTM Layout Bengaluru Karnataka, India Home Locator Full time

**Location**: Bangalore
**Experience**: 2-3 years
**Department**: Digital Marketing
**Employment Type**: Full-time (On-site)

About **Home Locator**

At Home Locator, we are passionate about helping people find not just houses, but homes. As a fast-growing real estate consultancy, we combine people-driven service with smart marketing to deliver an exceptional home-buying experience.

We are now looking for a **Social Media Executive**with 1-2 years of experience to strengthen our digital marketing team and enhance our online presence.

**Key Responsibilities**:
**1. Social Media Strategy & Management**
- Develop, plan, and execute social media strategies across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
- Manage daily posting, engagement, and community building.
- Create and maintain a monthly content calendar aligned with brand goals and campaigns.
- Analyze insights and performance metrics to improve engagement and reach.

**2. Content Creation & Coordination**
- Collaborate with the design and content teams to create high-quality posts, reels, stories, and promotional creatives.
- Write engaging captions and copy that align with brand tone and marketing objectives.
- Stay updated with current social media trends, algorithms, and best practices.

**3. Campaigns & Promotions**
- Support digital marketing campaigns for lead generation and brand awareness.
- Plan and execute paid ad campaigns in coordination with the marketing team.
- Track campaign performance and prepare analytical reports.

**4. Brand Building & Collaboration**
- Work closely with internal teams to promote projects, offers, and company milestones.
- Engage with influencers, partners, and clients to expand brand visibility.
- Maintain consistency in brand identity and messaging across all channels.

**5. SEO & Digital Coordination (Basic)**
- Coordinate with the SEO and website teams to ensure brand consistency online.
- Support in uploading property listings, blogs, and project updates on the website.

**Desired Skills & Qualifications**:

- Bachelor’s degree in Marketing, Mass Communication, or a related field.
- 1-2 years of experience in Social Media Management or Digital Marketing (real estate experience preferred).
- Strong knowledge of Instagram, Facebook, LinkedIn, and YouTube management.
- Basic understanding of paid marketing, analytics, and content performance tracking.
- Proficiency with Canva, Meta Business Suite, or similar social media tools.
- Creative thinking, good communication skills, and attention to detail.

**What We Offer**:

- Opportunity to grow with a fast-expanding real estate brand.
- Exposure to end-to-end digital and social campaigns.
- Supportive and collaborative work environment.
- **Compensation**: As per industry standards.

Pay: ₹20,000.00 - ₹60,000.00 per month

**Benefits**:

- Provident Fund

Ability to commute/relocate:

- BTM Layout, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (preferred)

Application Question(s):

- Have an experience with the Real Estate Industry?

Work Location: In person

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