Digital Marketing Executive

1 week ago

Byculla Mumbai Maharashtra, India WorkSquare Full time

**Work Square**is a built-to-suit, managed office operator specializing in finding, acquiring, furnishing, and managing dedicated offices tailored to our clients' exact requirements. Our comprehensive services are fully customizable and co-created with our clientele, ensuring a seamless and personalized experience from start to finish. At Work Square, we cater for progressive mid to large size businesses and startups experiencing rapid growth, providing end-to-end managed and dedicated offices at any location across India. We are dedicated to providing offices that maximize our clients' business needs, with a focus on efficiency and adaptability in today's dynamic work environments.

**Location: Byculla, Mumbai**

**Key Responsibilities**:

- **Digital Strategy**:

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- **Social Media Management**:

- Create, schedule, and monitor content across platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Engage with audiences to enhance brand awareness and grow the follower base.
- **Content Marketing**:

- Collaborate with the content team to create engaging blog posts, articles, and other marketing materials.
- Optimize content for SEO to improve search engine rankings.
- **Performance Marketing**:

- Plan and execute paid campaigns on Google Ads, Facebook Ads, and other platforms.
- Track and optimize campaign performance to maximize ROI.
- **SEO & SEM**:

- Perform on-page and off-page SEO activities.
- Conduct keyword research and analysis to improve organic search rankings.
- **Analytics and Reporting**:

- Monitor, analyze, and report on website traffic, campaign performance, and other digital marketing metrics using tools like Google Analytics.
- Provide actionable insights to improve future strategies.
- **Collaboration**:

- Work closely with design, content, and sales teams to ensure consistency in branding and messaging.

**Qualifications & Skills**:

- Minimum 2 years of experience in digital marketing.
- Proficiency in tools like Google Ads, Google Analytics, Facebook Ads Manager, and other digital marketing platforms.
- Strong knowledge of SEO/SEM strategies and best practices.
- Creative thinking and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines.
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.

**Preferred Skills**:

- Experience in graphic design tools like Canva or Adobe Photoshop.
- Basic knowledge of HTML/CSS for website content updates.
- Certification in digital marketing is an added advantage.

**Why Join Us**:

- Opportunity to work in a dynamic and collaborative environment.
- Room for professional growth and learning.
- Exposure to exciting projects that make a tangible impact.

Pay: ₹10,457.30 - ₹33,537.20 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Schedule:

- Day shift

Ability to commute/relocate:

- Byculla, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (preferred)

**Experience**:

- Marketing: 2 years (required)

Work Location: In person

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