PPC Executive

4 days ago

Gurgaon, India White Collar Realty Full time

**Position: PPC Executive**

**Roles and Responsibilities**:
As a Google AdWords Specialist, your role is central in orchestrating and optimizing goal-driven advertising campaigns across a diverse range of platforms. These platforms include Google Ads, Bing, Facebook, LinkedIn, Instagram, Twitter, and YouTube. Your expertise in native marketing and familiarity with tools like Taboola and Quora are crucial.

**Your primary responsibilities include**:

- Leading extensive performance-focused PPC campaigns using top-tier PPC management platforms.
- Crafting compelling ad copy and conducting A/B tests for continuous enhancement.
- Analyzing intricate data from various sources to unearth valuable insights and make data-informed decisions to boost campaign performance.
- Developing effective landing pages and generating relevant content.
- Implementing strategies such as Dynamic Search Ads, Remarketing, and Dynamic Remarketing.
- Managing audience targeting and keyword selection.
- Enforcing measures to prevent click fraud.
- Staying up-to-date with the latest trends in Search Engine Marketing (SEM) and PPC.

**Key Skills**:
Google AdWords Expert, PPC Specialist, Paid Advertising Analyst, Pay-Per-Click Manager Skills & Requirements:

- Demonstrated proficiency in Google AdWords, bid management, and optimization techniques.
- Competency in utilizing a content management system, like WordPress.
- Familiarity with online analytics tools, including Google Analytics, Web Trends, and Tableau.
- Knowledge of various online marketing platforms, including Facebook, AdWords, and Yahoo.
- A solid understanding of digital marketing and SEO principles.
- Advanced skills in Microsoft Excel and PowerPoint.
- Exceptional written communication and content creation abilities.

**Qualifications**: Minimum bachelor's degree in any field

**Job Type**: Full-time

**Work Schedule**: Day shift (6 days a week)

**Salary**: Competitive, commensurate with experience and skills

**Facilities**: Complimentary pick-up and drop-off services from the nearest metro station

**Job Types**: Full-time, Permanent

**Salary**: ₹40,000.00 - ₹60,000.00 per month

**Benefits**:

- Leave encashment
- Paid sick time
- Paid time off

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

**Speak with the employer**
+91 7217892774

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