Digital Marketing Strategist

2 weeks ago

Kochi, India Webdura Technologies Full time

**Department: DIGITAL MARKETING**:
**Digital Marketing Strategist**:
**Infopark, Kochi**:
**Key Responsibilities**:

- Serve as digital marketing strategist and advises internal teams and stakeholders to drive client success based on key performance indicators and business drivers
- Support acquisition efforts through online and offline channels including Paid Channels (Search, Display, Social) and Social media channels
- Good understanding of handling client account management and attending client meetings as and when required.
- Excellent control on the following tasks
- Keyword Bidding, Ad copywriting, re-marketing, content ads, Match type strategies, Landing page testing, most recent AdWords features
- Exceptional knowledge of PPC techniques & the ability to communicate this knowledge through strong verbal & written communication skills
- Keyword discovery & research to identify potential keywords to use on the accounts
- Ensure all ads follow company brand guidelines & all copy is written is to the company’s standards
- Set up text ads, product listing ads, display ads & remarketing advertising campaigns Highly focused on maintaining monthly & annual budgets & hitting KPI targets
- Ensure tracking methods are in place so that all campaigns can be correctly tracked & measured for ROI
- Acute analytical skills
- Continually monitor & update accounts to optimise lead conversions & sales
- Google AdWords Professional (GAP) qualified
- Analyze & report on campaigns to achieve maximum ROI

**Must
- Have Skills**:

- PPC specialists with relevant experience of a minimum of 4 years with an understanding of Google Adwords
- Google Certified professional
- A solid, fluent understanding of PPC best practice across Google, Facebook, Bing, and LinkedIn
- Hands-on experience on conversion-oriented social media campaigns (on mediums like Facebook, LinkedIn, Instagram, Twitter, etc)
- The knack of implementing new technologies, automation capabilities that enhance SEM/SMM efforts
- Ability to write ad copy and optimise through A/B testing
- Experience in managing large scale performance-based PPC campaigns on enterprise-level PPC management platforms

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