SEO Executive

2 weeks ago

Gurugram Haryana, India Bluerock landbase pvt. Ltd. Full time

**Job Description: SEO Executive (2 Years of Experience)**

**Position Overview**

**Key Responsibilities**
- **On-Page Optimization**:

- Conduct comprehensive keyword research and implement relevant keywords across web pages.
- Optimize website content, meta titles, meta descriptions, and header tags.
- Ensure website is mobile-friendly and adheres to search engine guidelines.
- **Off-Page Optimization**:

- Develop and execute link-building strategies to improve domain authority.
- Engage in guest blogging, directory submissions, and social bookmarking.
- Manage relationships with external publishers for link-building campaigns.
- **Content Strategy**:

- Collaborate with content creators to develop SEO-friendly content.
- Analyze and recommend content improvements to align with targeted keywords.
- **Technical SEO**:

- Identify and resolve website performance issues, including site speed and crawl errors.
- Implement structured data markup and canonical tags.
- Ensure XML sitemaps and robots.txt are up-to-date.
- **Analytics and Reporting**:

- Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and other SEO tools.
- Generate monthly performance reports detailing rankings, traffic, and conversion metrics.
- Use insights to refine and improve SEO strategies.
- **Competitor Analysis**:

- Conduct regular competitor analysis to identify opportunities and gaps.
- Stay updated on SEO trends and algorithm changes to maintain a competitive edge.

**Qualifications and Skills**
- Bachelor’s degree in Marketing, IT, or a related field.
- Minimum 2 years of hands-on SEO experience.
- Proficiency in SEO tools like SEMrush, Ahrefs, Moz, or Screaming Frog.
- Solid understanding of HTML, CSS, and basic web technologies.
- Knowledge of Google Analytics, Search Console, and keyword research tools.
- Excellent analytical and problem-solving skills.
- Strong communication and teamwork abilities.

**Preferred Skills**
- Familiarity with CMS platforms like WordPress, Shopify, or Magento.
- Experience with PPC campaigns and social media strategies.
- Understanding of local SEO and managing Google My Business profiles.
- Knowledge of voice search optimization and emerging SEO trends.

**Job Types**: Full-time, Permanent

Pay: ₹22,000.00 - ₹25,000.00 per month

Schedule:

- Day shift
- Morning shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO: 2 years (required)
- PPC Campaign Management: 2 years (required)
- total work: 2 years (required)

Work Location: In person

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