Jr. Marketing Executive

1 week ago

Noida Uttar Pradesh, India Business2sell Services Full time

**Job Description - Senior Marketing Executive**

**Who We Are**

Joining us means becoming part of one of the fastest-growing companies, working with a winning team in a friendly and professional environment.

**Job Summary**

**Key Responsibilities**

**1. Brand Management**
- Develop, implement, and manage comprehensive branding strategies to strengthen brand equity and awareness.
- Maintain consistent brand messaging across all marketing channels and materials.
- Conduct market research to understand brand positioning and customer perception, and refine branding strategies accordingly.

**2. Promotional Campaigns**
- Collaborate with cross-functional teams (sales, product, and design) to ensure effective campaign execution.
- Monitor and analyze campaign performance using KPIs; provide insights for improvement.
- Manage promotional budgets and ensure cost-effective campaign outcomes.

**3. Endorsements & Partnerships**
- Identify and establish co-branding opportunities and strategic partnerships to expand brand reach and visibility.

**4. Social Media Campaigns**
- Design, manage, and optimize social media strategies across multiple platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.).
- Create engaging content (visual, video, and written) tailored to different platforms and target audiences.
- Monitor industry trends, competitor activity, and emerging platforms to keep the brand relevant.
- Track performance metrics, generate reports, and recommend improvements for reach and engagement.

**5. Content Creation & Management**
- Work with content creators, designers, and copywriters to develop blogs, articles, infographics, videos, and newsletters.
- Ensure all content aligns with brand tone, voice, and positioning.

**6. Digital Marketing & Analytics**
- Measure performance using tools like **Google Analytics, HubSpot,** and other marketing platforms.
- Provide data-driven insights to optimize marketing strategies and achieve business objectives.

**7. Event Planning & Management**
- Coordinate and manage marketing events, trade shows, product launches, and webinars to enhance brand engagement.

**8. Market Research & Competitor Analysis**
- Conduct regular market research to identify customer needs, trends, and growth opportunities.
- Provide strategic recommendations to refine marketing strategies and support business expansion.

**Qualifications**
- Bachelor’s degree in **Marketing, Business Administration, Communications,** or related field.
- 3-5 years of proven experience in **marketing, branding, or related roles.**:

- Strong expertise in **social media management, promotional activities, and endorsements.**:

- In-depth knowledge of **digital marketing, SEO, SEM, PPC,** and analytics tools.
- Excellent communication, negotiation, and presentation skills.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Creative thinker with strong problem-solving and analytical skills.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

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