Google and Meta Ads

2 weeks ago

Jaipur Rajasthan, India Dahleez Full time

**Job Title**: Meta Ads & Google Ads Specialist
**Location**: Jaipur, Rajasthan
**Department**: Digital Marketing
**Experience Required**: 2-3 years

**Job Type**: Full-time

**About the Role**:
**Key Responsibilities**:

- Plan, create, and optimize campaigns on **Meta Ads Manager (Facebook & Instagram)** and **Google Ads (Search, Display, YouTube, Shopping)**:

- Conduct keyword research, A/B testing, audience targeting, and bid optimization to maximize campaign performance
- Monitor daily performance metrics and prepare weekly/monthly reports with actionable insights
- Work closely with the creative and content teams to ensure ad creatives align with campaign objectives
- Optimize campaigns for key performance indicators (KPIs) such as ROAS, CTR, CPC, and conversion rate
- Implement tracking (Meta Pixel, Google Tag Manager, Conversion API) and ensure accurate attribution
- Stay updated with platform algorithm changes, industry trends, and best practices
- Analyze competitor advertising strategies and market trends

**Requirements**:

- Bachelor's degree in Marketing, Communications, or a related field
- 2-3 years of hands-on experience in managing Google Ads and Meta Ads campaigns
- Certification in Google Ads and/or Meta Blueprint is a plus
- Strong analytical and data interpretation skills
- Experience with Google Analytics (GA4), Google Tag Manager, and Meta Events Manager
- Excellent verbal and written communication skills
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously

**Preferred Skills**:

- Experience with eCommerce or lead generation campaigns
- Knowledge of retargeting, lookalike audiences, custom conversions

**What We Offer**:

- Competitive salary and performance incentives
- A dynamic work environment in a growing digital-first company
- Opportunity to work with national and international clients
- Learning and development support

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Paid time off

Schedule:

- Day shift

Work Location: In person

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