Digital Marketing Executive

**About Us**:
At Threecolts, we're not just a software suite; we're a powerhouse for Marketplace entrepreneurs and well-known international brands. Our mission? To revolutionize the Commerce landscape by acquiring, launching, and scaling cutting-edge software tailored for Amazon and Walmart businesses. With robust capital backing and a clear vision, we're poised for an exhilarating phase of accelerated growth.

Join us on the journey Our vibrant team spans the globe, comprising over 500 innovative minds from 42 countries across five continents.

**About the Role**:
As a Google and Meta Ads Specialist focused on D2C brand growth, you'll scale eCommerce businesses using data-driven strategies across both major platforms. Your role centers on planning, executing, and optimizing campaigns to maximize ROAS and increase conversions. A crucial element is conducting comprehensive account audits to find inefficiencies in bidding, targeting, budget allocation, and creative across Google Ads (Search, Shopping, PMax, YouTube, Display) and Meta Ads (Facebook/Instagram), ensuring efficient ad spend. You'll analyze campaign structure, audience segmentation, conversion tracking, and competitor benchmarks to unlock scaling opportunities.

**Key Responsibilities**:
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Campaign Management & Optimization (Google & Meta)**:

- Plan, execute, and optimize campaigns across Google Ads (Search, Shopping, PMax, etc.) and Meta Ads to maximize ROAS.

- Conduct in-depth research (keywords, audiences) and optimize bid/budget strategies.

- Continuously A/B test ad creatives (copy, visuals, videos) and refine targeting for better conversion rates.

- Monitor key KPIs (Spend, CTR, CPA, ROAS) across platforms, making real-time adjustments.

- **Ad Account Audits & Strategy Development**:

- Perform comprehensive audits of Google Ads and Merchant Centre accounts (including Meta structure/performance).

- Identify inefficiencies, wasted spend, and clear areas for optimization and scaling.

- Provide detailed audit reports with actionable recommendations for account health improvement.

- Stay current on platform changes and new features to refine cross-platform strategies.

- **Client Support & Performance Reporting**:

- Collaborate with clients to align paid advertising with business goals.

- Deliver timely performance reports, insights, and data-backed recommendations.

- Troubleshoot technical issues (tracking, disapprovals) across both ecosystems.

- Educate clients on platform best practices and emerging trends.

- **Audits & Strategy**:

- Create and present customized Google Ads and Meta Ads audit reports and strategy proposals.

- Assist in proposal creation, pitching strategies, and contract negotiation.

- Recommend holistic paid advertising strategies that leverage the strengths of both Google and Meta.

- **Cross-Team Collaboration**:

- Coordinate with the creative team to develop high-performing ad copies and visuals tailored for each platform.

- Work with web/analytics teams to improve landing page experience and conversion rates.

**About You**:

- 2 to 5 years of experience in managing and scaling Google Ads (Shopping/Search) and Meta Ads campaigns, preferably for eCommerce.
- Strong expertise across Google Search, Shopping, PMax, and Meta platforms.
- Proven ability to audit, optimize, and scale ad accounts, manage budgets, and drive high ROI.
- Experience with GA4, GTM, and setting up robust conversion tracking across both Google and Meta pixels/APIs.
- Strong analytical skills to interpret data and generate data-driven recommendations.
- Excellent client-facing communication and presentation skills.