SEO Executive

16 hours ago

Chennai Tamil Nadu, India Mookaa Fashions Private Limited Full time

**Job Title**: SEO Executive **Company**: Mookaa Fashions Private Limited

**Experience Required**: 2+ years (Fashion industry preferred)**Location**: Chennai **Employment Type**: Full-time

**About Mookaa Fashions**

Mookaa Fashions Private Limited is a fast-growing fashion brand dedicated to delivering contemporary, high-quality, and trend-driven apparel. We are expanding our digital presence and looking for a skilled SEO Executive to strengthen our online visibility, search rankings, and organic traffic.

**Job Summary**

**Key ResponsibilitiesOn-Page SEO**
- Conduct keyword research tailored to fashion products and seasonal trends.
- Optimize category pages, product descriptions, landing pages, and blog content.
- Ensure SEO-friendly URL structures, schema markup, and internal linking practices.
- Improve website performance, page speed, and mobile responsiveness.

**Off-Page SEO**
- Build and manage high-quality backlinks through outreach, influencer collaborations, and fashion-related platforms.
- Optimize brand listings, online directories, and fashion marketplaces.
- Monitor and strengthen domain authority and link profile.

**Technical SEO**
- Conduct regular website audits to identify and fix crawl issues, indexing problems, broken links, and duplicate content.
- Implement structured data relevant to fashion products.
- Coordinate with developers for site enhancements and technical improvements.

**Content & Analytics**
- Collaborate with the content team to develop SEO-optimized blogs, lookbooks, and trend-based articles.
- Track performance using Google Analytics, Search Console, SEMrush/Ahrefs, and other SEO tools.
- Prepare monthly SEO reports highlighting growth, insights, and strategy improvements.

**E-Commerce SEO**
- Optimize product listings, image alt texts, and metadata for fashion keywords.
- Monitor competitor strategies in the fashion space.
- Improve organic conversions and SEO for seasonal campaigns.

**Requirements**:

- Bachelor’s degree in Marketing, Communications, Fashion, or related field.
- Minimum **2 years of SEO experience**, preferably in the **fashion/e-commerce industry**.
- Strong understanding of search engine algorithms and ranking factors.
- Proficiency in SEO tools: Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.
- Basic knowledge of HTML, CSS, and CMS platforms (Shopify, WooCommerce, Magento, or similar).
- Ability to analyze data, generate insights, and create strategic implementations.
- Strong communication skills and ability to work cross-functionally.

**Preferred Skills**
- Understanding of fashion trends, product categories, and seasonal search behavior.
- Experience with social media SEO and content synergy.
- Knowledge of image optimization and fashion catalogue SEO.

**What We Offer**
- Opportunity to grow within a dynamic fashion brand.
- Creative and collaborative work environment.
- Competitive salary and performance-based incentives.

Work Location: In person

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