SEO Executive

2 days ago

Chennai Tamil Nadu, India Lunad Digital Portal Full time

**B2B SEO Specialist**

As a B2B SEO Specialist, you will be responsible for developing and executing SEO strategies to enhance the online visibility and organic search rankings of our company's products/services in the B2B market. You will collaborate with cross-functional teams to drive targeted traffic, lead generation, and brand awareness.

**Key Responsibilities**:
**Keyword Research and Analysis**:

- Conduct in-depth keyword research to identify industry-specific keywords and phrases that potential B2B customers use.
- Analyze competitor keywords and trends to gain a competitive advantage

**On-Page SEO Optimization**:

- Optimize website content, including product descriptions, blog posts, and landing pages, for relevant keywords.
- Ensure proper meta tags, header tags, and schema markup are implemented.

**Technical SEO**:

- Audit the website for technical SEO issues and recommend improvements for site speed, mobile-friendliness, and crawlability.
- Collaborate with the development team to implement technical SEO changes.

**Content Strategy**:

- Develop and execute content strategies that align with B2B audience needs and drive organic traffic.
- Create and manage an editorial calendar for blog posts, whitepapers, case studies, and other relevant content formats.

**Link Building and Outreach**:

- Build and nurture relationships with other B2B websites and industry influencers for link-building opportunities.
- Develop and execute outreach campaigns to secure backlinks from authoritative sources.

**Performance Tracking and Reporting**:

- Monitor website traffic, keyword rankings, and other SEO metrics using tools like Google Analytics, Google Search Console, and SEO software.
- Prepare regular reports and provide insights into SEO performance to guide decision-making.

**Stay Updated on Industry Trends**:

- Keep up-to-date with the latest SEO trends, algorithm updates, and best practices to maintain a competitive edge.

**Qualifications**:

- Bachelor's degree.
- Proven experience in B2B SEO, preferably in a similar industry.
- Proficiency with SEO tools like SEMrush, Moz, Ahrefs, or similar.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent written and verbal communication skills.
- Knowledge of HTML, CSS, and basic coding is a plus.

Work Location: Hybrid remote in Chennai, Tamil Nadu

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