E-commerce Website Executive

**E-COMMERCE WEBSITE EXECUTIVE (FULL TIME)**

**COMPANY DESCRIPTION**

Established in 1996, Pravek Kalp is a leading manufacturer of ayurvedic medicines and over-the-counter products. Pravek’s classical and proprietary range of products have been developed after decades of extensive research and development studies. Our Head Office, adjacent to the manufacturing unit, is based in Noida, Uttar Pradesh. Following strict hygiene standards, our units are ISO certified. We follow AYUSH guidelines for all production processes, which include our in-house Bhasma manufacturing unit and R&D department. For further details:
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**RESPONSIBILITIES**
- Keep the website optimized - content, customer experience, etc., as per market standards.
- Manage and update product listings regularly to ensure accuracy and relevancy.
- Ensure overall website content is within Google mandates and the latest Magic Remedies guidelines.
- Manage all apps and extensions on Shopify.
- Stay updated with new tools and technologies available for Shopify and its extensions.
- Ensure content on the website is updated, accurate, and compelling.
- Develop and implement campaigns to attract and retain customers.
- Enable discounts/campaigns on the website through coordination with relevant teams.
- Manage newsletters, WhatsApp marketing, and other promotional activities.
- Update home page content and creatives to enhance user engagement.
- Collaborate with other teams to manage inventory effectively.
- Coordinate with various teams for seamless order processing.
- Liaise with the customer care executive to improve overall customer experience.
- Align with the company’s content and marketing strategy, making valuable suggestions.
- Maintain and generate weekly, monthly, and quarterly reports for performance analysis.
- Provide insights and guidance to the team on Google Ads and SEO strategies.
- Oversee and update blogs, regularly.
- Learn fundamentals of generating revenue via performance marketing initiatives.
- Monitor campaigns, flag concerns, and identify opportunities for growth.
- Managing the Google Merchant Centre and other linked Google Assets.

**WHO YOU ARE**
- Have an understanding of basic HTML/CSS.
- Are familiar with e-commerce/Shopify management tools & plugins.
- Have a keen interest in e-commerce trends and industry developments.
- Have excellent communication skills in English and Hindi.
- Can work with and have experience of working with vendors, teams, and agencies.
- Have an Interest in digital marketing and e-commerce.
- Understands branding and the importance of the same.
- Proof-reading and cross-checking before sending anything for final use.
- Proactive, upbeat and positive.
- Highly productive and understands the importance of timelines.
- Strong team orientation with interpersonal skills to support cross-functional collaboration.
- Ability to analyze data and be a creative problem solver.

**EDUCATIONAL & OTHER REQUIREMENTS**
- Minimum of 2 years of relevant experience.
- Bachelor's degree in Engineering, Marketing, Business, or related field.

**SOFTWARES**
- Shopify knowledge is a must
- WhatsApp Marketing Software - Interakt/ Wati/ others.
- Canva
- Microsoft Office
- Google Workspace (Google Docs, Google Sheets, etc.)

**ELIGIBILITY CRITERIA**
- 2-3 years of Shopify Experience
- Industry Knowledge of D2C brands
- Hand on experience of working on apps, plugins, etc on the Shopify Interface.
- Data Analysis and Management
- Hands on knowledge of SaaS tools

**ADDITIONAL SKILLS**
- Content Writing
- SEO
- Digital Marketing

**BENEFITS**

At Pravek, we value our employees’ well being. As a growing business still in its early stages, we aim to provide perks and benefits where we can.

Pay: ₹216,000.00 - ₹300,000.00 per year

**Benefits**:

- Leave encashment

Schedule:

- Day shift

Work Location: In person