SEO & Digital Marketing Expert

3 days ago

Mira Road Mumbai Maharashtra, India Testriq QA Lab LLP Full time

**Role Description**

We are seeking a dynamic and results-driven SEO & Digital Marketing Expert to join our growing team. In this dual role, you will be responsible for developing and implementing SEO Strategies, as well as Social Media Growth Strategies to improve our rankings and digital presence across various channels. You will collaborate with cross-functional teams to optimize content, enhance user experience, and increase brand visibility and traffic.

**Key Responsibilities**:

- **On-Page SEO**:Conduct keyword research and optimize website content (blogs, product pages, landing pages) to improve organic search rankings.
- **Off-Page SEO**: Develop and implement strategies to build backlinks and increase domain authority using ethical and effective methods.
- **Content Optimization**:Write and Deploy SEO friendly content on given websites.
- **SEO Analytics & Reporting**:Use tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz to track, report, and optimize SEO performance (traffic, rankings, conversions).
- **Campaign Management**: Develop, execute, and optimize digital marketing campaigns across various channels, including Google Ads (PPC), Facebook Ads, LinkedIn Ads, and display advertising.
- **Social Media Marketing**:Create and implement strategies for both organic and paid social media campaigns to increase engagement, drive traffic, and grow brand presence.

**Key Performance Indicators (KPIs)**:

- Increase in Weekly organic website visits.
- Improvement in rankings for targeted keywords
- Measure and improve the CTR of organic listings in search engine results pages (SERPs).
- Acquire and improve the quality of backlinks.
- Increase conversion rate by 5-10% per month.
- Increase social media followers organically
- Increase leads per week throughout all channels.

**Skills and Qualifications**
- Proven experience in SEO, and Digital Marketing
- **Certification in SEO & Digital Marketing** from recognized institutions.
- In-depth understanding of search engine algorithms latest social media trends, techniques, Use of various AI platforms.
- Experience working on Meta, and Google, Adobe Analytics
- Outstanding written and communication skills.

Pay: ₹40,000.00 - ₹50,000.00 per month

**Benefits**:

- Health insurance
- Paid sick time
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

**Experience**:

- SEO & Digital Marketing: 2 years (preferred)

Work Location: In person

Expected Start Date: 02/12/2024

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